Reservoir Data Systems’ Post

Walt Disney created one of the all-time "business vision boards" for Disney in the 1950s: 1. Thought through all the network effects 2. Connected the dots between 5+ different businesses 3. Mixed hardware, software, digital and print 4. Understood the specific connectivity between each offering 5. Creativity as the core competency of the company (the toughest moat to break)

THE WAY TO GET STARTED IS TO QUIT TALKING AND BEGIN DOING This Walt Disney quotation first inspired me many moons ago when I was lucky enough to attend the Disney Institute, and I was inspired all over again at last week's Association for Cultural Enterprises conference, listening to and having the pleasure to meet the keynote speaker, Walt Disney Imagineering's Ann Morrow Johnson, AIA, who reminded her spellbound audience that creating successful guest experiences is all about starting with a clear concept/story, and finding all the opportunities to create "moments of wonder" based on that story. Our POSITIVE Compass tool is a great way to begin the process and identify your story and the key assets you can use to build your guest experience. It's available to download FREE (see below). #positivecustomerjourneys #storytelling #strategydevelopment #productivityimprovement #ambience

“The way to get started is to quit talking and begin doing.” - Walt Disney Before you can begin on a journey you need to know where you are starting from. Time spent doing this will ensure that the whole team is on the same page as you – understanding the challenges, and especially, the opportunities. Whilst there’s always the temptation to focus on problems, we prefer to concentrate on opportunities. This is the first step in harnessing the sixth sense: what are your key assets that could be maximised to delight your customers? Our Asset Review exercise is a great one to do with your team. This checklist includes: Your Purpose (mission, vision, values) – will they engage your team, as well as your customers? How does your Purpose translate into the Service your customers experience? What is the current Verdict on your performance (financial, customer + team results? Access it here | https://lnkd.in/eDtfRx58

What can you learn about a great customer experience from a top brand like Disney? Queues are a fair and essential way to deal with the flow of customers. But not all queues are created equal. In this article, you’ll learn how Disney created the happiest queues on earth, and how you can apply Disney Parks' tips and tricks to your own queues—both on and offline. Link to article in comments.

Don't let focus on product and profits get in the way of what makes those things possible – the customer. Nobody has walked this walk more than Walt Disney. The first two lines of "Mickey's Ten Commandments" are: 1 - Know your audience 2 – Wear your guest's shoes Walk Disney exercised these guidelines in a practical, human, and repeatable way. In the late 1950s, he required his "Imagineers" team responsible for creating and improving the theme park experience to stand in line with paying customers. They paid attention to complaints, what excited them about the upcoming ride, where people stood and leaned, and held common conversations that uncovered. They learned about the customer experience and worked to make improvements. The team made changes to make the lines more interesting and watched how people experienced the additions. The queue became a way to set expectations and build excitement. In the end, the Imagineers expanded the customer experience and added excitement to what's normally seen as a burden. Have you taken the time to stand in line with your customers? You'll be surprised what you can learn. #brand #marketing

Additional revenue at less cost. A dream to achieve. I help you make it repeatable. Walt Disney used this 𝗣𝗹𝘂𝘀𝘀𝗶𝗻𝗴 method to build his empire. 1. Gather customer feedback. 2. Dissect it, make sense of it. 3. Prioritize actionable insights. 4. Deliver undeniable & unforgettable value. 5. Repeat the process overcoming challenges. Most of us drop the ball at stage 2. It’s alright to drop the ball. But pick up the ball. The beauty of Plussing is that it applies to all. Here’s how Walt Disney did it: Walt Disney frequently visited Disneyland, observed visitors, and engaged with them to gather feedback directly. He and his team meticulously analyzed this feedback to identify areas of improvement, refining park experiences and movie productions. Insights were prioritized to address critical issues first, with Disney introducing the concept of "plussing" – constantly improving attractions and experiences based on visitor feedback. Every detail in Disney parks and movies was designed to exceed expectations, creating lifelong memories for visitors and viewers. Despite numerous setbacks, Disney continuously repeated his process, ultimately overcoming obstacles. Would you mind giving Plussing a try?

Here's what you can learn from Disney’s $3 billion mistake. When Disneyland Paris launched, two big assumptions led to a $3 billion disaster: 1️⃣ They misjudged how often Europeans would visit. 2️⃣ They overestimated how much people would pay. The sad thing is that these pricing and demand boo boos could have been avoided. Check out the video to see how I break down the strategies they could have used. Hot tip: You can apply the same thinking to your business to dodge costly mistakes. 💬 Have you got any other examples of well tested or poorly validated pricing or demand strategies? Love to hear them below! ------ P.S. I’m posting more of well-known brands’ dos and don’ts when it comes to new products and go-to-market strategies. Follow along at Hayley Rose if you want to pick up some tips along the way.

To achieve this level of employee satisfaction with an unwaivering focus on the customer should be everyone’s goal.

Unlock the secrets behind Disney’s explosive growth! As showcased at D23, Disney is setting the stage for a new era, and our upcoming book, The Disney Way for the Digital Age, dives deep into how it's all happening. Discover the strategies, innovations, and timeless principles that are driving Disney’s success—and learn how to apply them to your own digital journey. Stay tuned for exclusive insights that will transform the way you think about the future! #DisneyMagic #DigitalAge #D23 Debbie Zmorenski Kevin Kelly

🚀 Applying Disney Magic to Your Business Last week, I finally caved and took the family to Disneyland Paris. Despite my initial reluctance, I have to admit, Disney knows how to create magic! 🎢✨ The park's contribution of £300m+ net profit to the parent Disney group last year is a testament to their successful business model. Here are some key lessons small business owners can learn from Disney: 1. Brand Loyalty Disney has one of the strongest brands in the world. Its products captivate young children and keep them engaged through adulthood. This brand loyalty brings millions to the park each year. You don’t need an audience the size of Disney, but a small, engaged audience can produce spectacular results. Build your community! 2. Customer-Centric Approach Disney’s attention to detail and focus on the customer is impressive. The park is immaculate, characters stay in character, and every detail is focused on making the trip magical. The small stuff matters. Put yourself in your customers' shoes and make every interaction special. 3. Smart Use of Technology Disney uses tech to enhance the customer experience without being intrusive. From digital wallets and apps showing live wait times to the Photo Pass and impressive tech displays, Disney makes technology work for the customer. Use tech to enhance, not complicate, your customer experience. 4. Pricing Strategy Disney knows its value and prices accordingly. They offer a premium product and deliver on that promise. They also upsell effectively, offering upgrades and additional services that enhance the customer experience. Create a premium product, price it at a premium, and deliver the value. Allow customers to spend more to get what they truly want. No, I haven’t suddenly become a Disney fanatic, but I can appreciate a great business when I see one. Every small business can learn from Disney's magical approach. Thanks for reading! If you found this helpful, feel free to like, comment, and share. Subscribe to my newsletter, Tax, Tech & Tactics, for more insights. #BusinessGrowth #CustomerExperience #BrandLoyalty #Technology #PricingStrategy #SmallBusiness #DisneyMagic #Disneyland