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💄 How could we transform beauty with AR & AI? 💄 Are you curious about how emerging technologies will reshape the way businesses engage with customers? Today we’re gazing into our crystal ball and looking at how AI and AR could revolutionize customer interactions for cosmetics brands. As AR matures, it’s set to become a valuable asset for both virtual and physical shopping experiences while AI-driven personalization will enhance a brand's capability to offer bespoke product suggestions tailored to individual skin types, tones, and preferences. Leveraging Google's MediaPipe face landmark detection, we developed a proof-of-concept prototype designed to offer tutorials and style advice. Our in-browser tool transforms your face into a virtual canvas and guides you through creating a new look in your web browser, in real time. Imagine: • Discovering styles that complement your face shape and undertones using AI • Experimenting with various looks facilitated by AI face detection and tracking in AR •Receiving step-by-step AR guidance for flawless application Drop a comment or message us if you’d like to have a peek at our prototype. Or email us at newbusiness@resn.co.nz if you want to know how Resn could help you create an amazing customer experience. *Products used in this video made by NARS Cosmetics, Laura Mercier Cosmetics, Benefit Cosmetics, and The Estée Lauder Companies Inc. #BeautyTech #VirtualMakeup #Experiments #R&D #FaceTracking #MediaPipe #AR #AI
Nigel Stephania
3mo
Hossein Eslahy wellicht ook tof voor jullie?
José Faria
3mo
Alexandra Leite talvez interessante para vc 🙌
Senior advertising creative focusing on technology
3moFinally someone doing something to push beauty AR foelrward than just another lipstick filter.