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Albertsons Media Collective is leading the charge towards a brighter future for retail media. As Evan Hovorka notes, food retailers can capitalize on in-store campaigns and connected TV to maximize their reach. With possibilities on the horizon, we're excited to see how retailers will continue to adapt to the rapidly evolving landscape of retail media. Thanks to Gina Acosta for sharing this insightful perspective. #RetailMedia #FutureOfRetail #InStoreCampaigns #ConnectedTV Path to Purchase Institute

Exciting news! 📣 Albertsons has partnered with NIQ Brandbank to transform product content to help brands with enhanced discoverability and engagement! 💻🔎 With over 2,200 stores across 34 states, Albertsons offers a vast network to grow your brand’s presence. By choosing NIQ Brandbank as your partner, you ensure that your product content is consistently delivered and optimized across all Albertsons-owned banners. This partnership not only elevates standard product content across the Albertson’s banner, but helps brands align with Albertson’s unique Health and Wellness offering, utilizing our own unique extended attribution capabilities to ensure shoppers are met with products that meet their specific needs. Brands will additionally have the opportunity to further illustrate product pages with engaging rich media content designed to inspire and engage. Now, lifestyle imagery, video, comparisons tables and more dynamic content can work to capture attention, educate shoppers, and drive higher conversion across Albertsons. Find out more about this partnership 🌐 👇 https://ow.ly/NH2T30sHlCW

Exciting news! 📣 Albertsons has partnered with NIQ Brandbank to transform product content to help brands with enhanced discoverability and engagement! 💻🔎 With over 2,200 stores across 34 states, Albertsons offers a vast network to grow your brand’s presence. By choosing NIQ Brandbank as your partner, you ensure that your product content is consistently delivered and optimized across all Albertsons-owned banners. This partnership not only elevates standard product content across the Albertson’s banner, but helps brands align with Albertson’s unique Health and Wellness offering, utilizing our own unique extended attribution capabilities to ensure shoppers are met with products that meet their specific needs. Brands will additionally have the opportunity to further illustrate product pages with engaging rich media content designed to inspire and engage. Now, lifestyle imagery, video, comparisons tables and more dynamic content can work to capture attention, educate shoppers, and drive higher conversion across Albertsons. Find out more about this partnership 🌐 👇 https://lnkd.in/gJ9VJ6Ve

Exciting news! 📣 Albertsons has partnered with NIQ Brandbank to transform product content to help brands with enhanced discoverability and engagement! 💻🔎 With over 2,200 stores across 34 states, Albertsons offers a vast network to grow your brand’s presence. By choosing NIQ Brandbank as your partner, you ensure that your product content is consistently delivered and optimized across all Albertsons-owned banners. This partnership not only elevates standard product content across the Albertson’s banner, but helps brands align with Albertson’s unique Health and Wellness offering, utilizing our own unique extended attribution capabilities to ensure shoppers are met with products that meet their specific needs. Brands will additionally have the opportunity to further illustrate product pages with engaging rich media content designed to inspire and engage. Now, lifestyle imagery, video, comparisons tables and more dynamic content can work to capture attention, educate shoppers, and drive higher conversion across Albertsons. Find out more about this partnership 🌐 👇 https://ow.ly/jfav30sHlhp

Exciting news! 📣 Albertsons has partnered with NIQ Brandbank to transform product content to help brands with enhanced discoverability and engagement! 💻🔎 With over 2,200 stores across 34 states, Albertsons offers a vast network to grow your brand’s presence. By choosing NIQ Brandbank as your partner, you ensure that your product content is consistently delivered and optimized across all Albertsons-owned banners. This partnership not only elevates standard product content across the Albertson’s banner, but helps brands align with Albertson’s unique Health and Wellness offering, utilizing our own unique extended attribution capabilities to ensure shoppers are met with products that meet their specific needs. Brands will additionally have the opportunity to further illustrate product pages with engaging rich media content designed to inspire and engage. Now, lifestyle imagery, video, comparisons tables and more dynamic content can work to capture attention, educate shoppers, and drive higher conversion across Albertsons. Find out more about this partnership 🌐 👇 https://ow.ly/O8e630sHibf

10 years ago, would Campaign have reported on new media opportunities available in and around Tesco stores? https://lnkd.in/eivgnM5u It's a bellwether shift for the UK's foremost advertising trade publication to even mention this, let alone write headlines. What does it tell us? That finally there's a recognition that Retail is an essential and CREATIVE platform for building brands. I would go further - you can't win as a modern CPG brand unless you are treating Retail Media with the same creative and strategic importance that you treat TV and digital channels.

Sure, the #SuperBowl is great and all, but everyone knows it's really about the commercials. But, just how much ad spend do brands invest, the week before and after the big game? In 2023 top advertisers like Mondelēz International spent $2.94M on their #Oreo campaign, while Dunkin' threw $2.67M into their Ben Affleck driven ads, both unmatched against The Coca-Cola Company, which allocated $9.5M in the same time frame. And, while brands pay a premium for 30 seconds of air time to the largest audience of the year, spend and channel strategy for the other 364 days is just as important. In fact, US ad spend within the snack foods category has increased $200M in 2023, with the CPG category, as a whole, increasing spend 5 pts YoY on Instagram, 4 pts. on YouTube, and 3 pts. on TikTok, compared to all other categories. Want to see more insights about the CPG category and snack'n advertisers? You can watch the game. We'll crunch the numbers. Check out our full report here: https://twrdata.co/3UFrOgh #TheBigGame #CompetitiveIntelligence #MarketIntelligence #AdIntelligence #Snacks #SuperBowlCommercials

The Pizza Hut team-up saw brand being benefitted as the game completion saw an engagement of 71.4%. Email opt-ins enjoyed a 54% conversion rate and sales were up 34%. This way, brand pushed itself beyond their traditional audiences to benefit from a reach that was greater than the sum of their parts. . . 👉 Follow @absolutei.in for more insights 👥 Tag someone who needs this 🔔 Turn on post notification 👩💻 Save to see later again . . #brandingtips #brandtaglines #brandfacts #brands #brandname #branding #brand #brandmodel #brandinspiration #brandmanager #brandbuilder #brandcoach #brandpromoter #brandedmirror #brandcontent #brandlove #brandlaunch

🚀 Sales Fascination and Brand Wars: 🚀 No matter how much one debates about this ad, it is one of the iconic ones which is also such a good case study in sales. Just watched a compelling ad where a boy uses two Coca-Cola cans as steps to grab a Pepsi. This brilliant marketing move highlights the fascinating dynamics of sales and brand competition. Creativity Attention-Grabbing Competitive Edge Potential Backlash: Using a competitor's product might be seen as an aggressive tactic, which can sometimes backfire. This ad perfectly encapsulates the bold moves brands make in the race to be No. 1. While Pepsi’s audacious strategy was eye-catching, Coca-Cola’s iconic status remains formidable. What’s your take on this brand war? *Make ads of that era, we are ok with the never ending debate*😌 #SalesStrategy #BrandWar #MarketingInnovation

🍟 You'll want to order a McDelivery after seeing this! McDonald's are once again proving why they're marketing geniuses💡in their new OOH campaign. 🍔 Titled 'There's Nothing Like A McDelivery', the new campaign features a series of photos, shot by photographer William Green, with people stood at their windows anticipating their McDelivery. Serving up successful marketing campaigns is something McDonald's excel at, here's why ⬇: 1. They understand their audience👉Instant gratification is a HUGE part of society, and McDonald's knows this. Their new OOH campaign highlights that whilst instant gratification is in demand, everyone will wait for a McDelivery. 2. 😍 Relatability and familiarity are their friends. We've seen this with their smelling billboards in Amsterdam. They know how to showcase the feeling of eating a McDonalds, and that's why people love them. 3. They understand the saying 'less is more'. McDonald's are such an established brand that they don't need to say too much in their ad campaigns🍗 🤔 What do you think of their new campaign? Do you relate to the McDelivery anticipation? Share your thoughts below ⬇ 📲 And whilst you're here, why not drop me a follow for more: ✅ marketing insights ✅ social media tips ✅ creative campaigns ✅ and more! Or if you're in need of creative services, let's connect and see how I can help build your brand! #marketingagency #creativeagency #mcdonalds #mcdelivery #marketinginsights #socialmediainsights #creativecampaigns #brandcampaigns #franchise #marketing #restaurants #oohcampaign