Let's face it - modern businesses want to see real ROI and tangible business outcomes associated with their technology investments. That's why technology rationalization is becoming the new norm. Here are six actions tech vendors can take to clearly communicate how their technology investments are delivering real value to their customers, from our co-founder and CEO Ganesh Shankar. Read his full piece for Forbes Technology Council here: https://lnkd.in/gY326kHA #TechStack #TechTools #SRM
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Great article!