What role does mobile play in fostering repeat business, considering that 80% of repeat customers are on mobile?
The afternoon sessions at the Austin eCommerce Summit 2024 yesterday continued with a panel on navigating mobile commerce. Moderated by Tony Ciarelli of Bear Agency Group, speakers of this panel included Joe Emig of Skeps, Kristen Addington of Whataburger, Steve Eastham of At Home Group Inc., Travis Weir of MUD\WTR, and Vikas Choudhry of Target. Together they discussed best practices in mobile UX, payments, and creating meaningful customer connections (focusing on new generations, like Gen Z!) on mobile platforms
The afternoon concluded with a dynamic discussion on omnichannel, social, and digital marketing, moderated by Jamie Bolton 💡 of Fospha. Panelists Craig Horsley of Revision Skincare®, Ellen Sledge of Susan Shaw,Jon Jennings of Pact, Rainer Castillo of Chubbies Shorts, and Sam Bennett of Mattress Firm explored the latest trends in digital marketing, emphasizing the importance of personalization, social media engagement, and cohesive omnichannel strategies to drive conversions and elevate brand experiences.
During a lively exchange among the panelists, Rainer stressed the significance of understanding where your customers are and leveraging your unique skills and inclinations. Sam complemented this by noting that pinpointing customer locations requires testing and evaluating which touchpoints successfully drive purchases.
Thank you to all the participants who joined us for lively conversations and a successful day in Austin 🌞 🌵 💓