Retail Council of Canada’s Post

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In today's world, economic uncertainty and shifting consumer preferences are leading to new dynamics in the field of marketing. Amidst this change, there are two fundamental factors that every marketing professional should pay attention to: new marketing strategies and the utilization of artificial intelligence. While traditional methods remain relevant, the importance of human-centered strategies is increasing, and the opportunities presented by technology should not be overlooked. Therefore, marketing and advertising experts must absolutely focus on these issues. I will soon write about the fears of artificial intelligence in the advertising and marketing industry... #JoshGolden #Adweek #MarketingTransformation #FutureOfMarketing #TechInMarketing #DataAnalytics

GenAI is not just the future. It's (believe it or not) already the past and the present. intrigued? Click below to hear more. #CannesLions #CvE #GenAI

🎙️ Exciting Podcast Alert! 🎙️ Dive into the latest MarTech episode with our CEO and Founder, Clay Sharman, where we unravel the power of AI in decoding customer identity and building stronger brand connections. 🌐 Discover how AI is reshaping the landscape of customer engagement and forging meaningful connections. Don't miss out – tune in now! 🎧 #AIinMarketing #CustomerEngagement #Podcast #KrateoAI #marketing 🎧 https://lnkd.in/e_4QM6YF

Our very own Peter V.S. Bond is the guest on the latest episode of The Insights Factory along with Sean Cline from Seek & host Ian P. Cook, PhD talking: What is Groceryshop?  Where is #AI having the most impact?  Augmented and virtual reality in CPG Can everyone leverage data?  The gap between business and data experts The increasing adoption of clean rooms  Upcoming trends that will have impact  Why #retailmedianetworks are exciting

Yes, customer data platform (CDP) marketing is even more relevant in the AGI age!! #positioning #segmentation #customerdatamarketing

Could AI be the missing link for brands to create more personalized marketing experiences? For a discussion on AI-powered insights with our Senior Director of Brand Strategy, Lara Belonogoff tune into the latest session of the Greenbook podcast: https://bit.ly/3sGF5Jx

December Things! It's that time of year when we do some crystal ball gazing . What's the marketing landscape of 2024 gonna look like? Shiv Shivakumar thinks higher food prices will impact brand strategies, the transformative impact of AI will continue. Among other things he talks about the evolving ecommerce piece, Gen Z , future of purpose-led marketing. Listen in. businessline https://lnkd.in/d-WqQQcN

Before we launched The MarTech Matrix, I was interviewed by Benjamin Shapiro on The MarTech Podcast. He takes a different approach than we do but I like it and it's worth a listen. Sean Simon Tom Barbaro Cogent Collective #martech #performancemarketing #ecommerce

Why do relationships still matter in the age of AI? In business and customer interactions, relationships play a crucial role in building trust and loyalty. #AI can efficiently process and analyze vast amounts of data, automate tasks, and provide personalized recommendations, but it lacks empathy, emotional intelligence, and the ability to truly understand human emotions and nuances. That is why, in the age of AI, relationships continue to matter more than ever, and companies need to lean into their #CustomerSuccess teams to help grow long-term. David Rush, Founder & CEO of SmallWorld joins Matt Heinz, President of Heinz Marketing on an episode of Sales Pipeline Radio to discuss, 👉 Why sales and marketing are about timing and trust and how companies can leverage trust as an asset more often. 👉 Why relationships are critical to business success, and why it’s not always easy to measure their depth. 👉 How SmallWorld helps companies identify the fastest path of connectivity into senior-level decision-makers by getting down to the person level. Listen in: https://lnkd.in/gSjH2WES #B2BMarketing #CustomerLedGrowth