Rethink’s Post

The Constraining Choice article reminds us that constraint is the Challenger’s ultimate fuel. Where the natural first response to a lack of resource, experience or interest, is to lower the ambition. Challengers work hard to find the opportunity within the constraint, disrupting the status quo to find a more creative solution. Africa is no stranger to constraint. There is a significant need for entrepreneurship on the continent, which often requires 'anti-system' thinking: thinking like an entrepreneur, creating a supportive ecosystem, and overcoming the existing constraints. Yoco is a fantastic local example of doing precisely that. They set out to break free from the constraints imposed by the broader payment systems industry, serving a market of creators that was previously underserved by providing solutions that integrated them into mainstream commerce. (eatbigfish is brought to you in Africa, by Delta Victor Bravo) #TheChallengerProject #ChallengerBrand #ChallengerMindset

eatbigfish never disappoints when articulating how the best challenger brands win. In this week article, how Constraining Choice actually help Challengers - in a counterintuitive way- to relieve the pressure: they add one more constraint to the mix, a constraint to rule all others, the constraint of brand.   #challengerbrands #thechallengerproject #challengerminsdet

Thinking About a Press Release for Your Business? Have you ever considered writing a press release for big events at your business? Many businesses overlook PR plans in their marketing strategy, but they're missing out! Cincinnati has a vibrant media landscape with reporters eager to cover small business successes. Local publications like Cincy Magazine and CityBeat are dedicated to spotlighting our community, and even major TV stations like Channel 5, 9, 12, and 19 need uplifting stories to fill their segments. A well-crafted press release can make a significant impact if you have something big to announce, like an anniversary, the grand opening of a new store, or launching a new product line. Don’t miss the opportunity to get your story out there and attract more attention to your business! Have a big event coming up? Let’s talk about how a press release can boost your visibility! #SmallBusinessPR #CincyBusiness #PressRelease #MarketingStrategy #AliveEvents

Check out this insightful video by Jordan Marie Fairchild on how Tree Paine, Taylor Swift's PR mastermind, has built and protected a seemingly impenetrable brand over the last decade. Dive into more details here https://lnkd.in/eh5ezJSd. #PRWeek #TreePaine #TaylorSwift #ReputationManagement #PRStrategy"

Make sure that your healthcare communications are focussed on your audience. Sounds obvious, right? But so many companies make it about themselves or their brand(s). Why should your customers care? How does your offering actually make life easier for healthcare professionals and their patients? It's about them, not you. A great example from the world of entertainment came from the Barbie winners at the Golden Globes this week. Barbie was the biggest movie of 2023, grossing a cool $1.44 billion. Here’s some snippets from Margot Robbie and Greta Gerwig's acceptance speech: “I would like to dedicate this to every single person on the planet who dressed up and went to the greatest place on earth, the movie theaters." "Thank you, and thank you to everybody. All the Barbies and Kens in front of and behind the screen. It was the greatest, most joyful show of craftsmanship and passion.…" “...This is a movie about Barbie, but it’s also a movie about humans. We made it— it’s about you. We made it for you and we made it with love.” #HealthcareCommunications #AudienceFirst #Content

📧 If you haven't read it yet, go check out our new business newsletter! 📻 This edition offers a closer look at our updated brand identity and the most recent news and developments in radio media. For full details, please read the newsletter by clicking on the link: https://lnkd.in/dz7d3aW6 #radio #brandidentity #businessnews #newsletter #radiomedia

What's the real priority: staying relevant or protecting your brand’s reputation? Creative teams are in a mad dash to churn out content that keeps them in the audience's eye. Yet, there's a fine line between staying buzzworthy and unleashing a creative faux pas that sends your brand's reputation into a nosedive. We flew to Hollywood to quiz the creative operations experts at the HS Creative Operations event to find out. Want more answers from creative ops professionals? Click the link in the comments to watch the whole series!

Our CEO, Starr Million Baker, was recently featured in a Forbes article discussing complaints commonly shared by new clients about their previous agencies and how to use this information to build stronger partnerships. Her key takeaway? Agencies must remain proactive. 💬 "Clients leave agencies because they have become reactive and stale. They wait for the client to tell them what to do, but the client has hired them to provide proactive guidance. This misalignment causes frustration and, eventually, agency turnover. Agencies have got to remember that clients hire them for their outside perspective and expertise. They must stay in a proactive state." Head to the article to see her insights alongside those from other agency leaders.

Strut into success with these creative commandments from Dancing Chicken Media! 🐔✨ DO mix it up with fresh ideas, DON'T rush the masterpiece, DO cater to your flock, and DON'T cage your creativity to just one medium. Ready to hatch groundbreaking campaigns that capture hearts and minds? Follow these tips to make your brand the talk of the barnyard! #CreativeStrategy #BrandBuilding #DancingChickenMedia

📧 We're excited to share that our new business newsletter is now available! 📻 This edition offers a closer look at our updated brand identity and the most recent news and developments in radio media. For full details, please read the newsletter by clicking on the link: https://lnkd.in/dz7d3aW6 #radio #brandidentity #businessnews #newsletter #radiomedia