Retraced reposted this
Fractional Marketing Director and Interim CMO | Empowering Businesses with Strategic Marketing Expertise | Views are my own.
What an incredible panel session I had the privilege of moderating yesterday at Pure London x JATC where Anaïs James from PANGAIA, Thakane Bazill from Retraced, and Rikke Biehl from Delogue PLM so eloquently shared their expertise into how to digitise brand supply chain management, make reliable green claims, and stay ahead of legislation through data. The discussion was insightful and lively, creating a sense of urgency that to address the climate crisis, we all need to collaborate more and use our data effectively to drive change and future-proof the fashion industry for a greener, more responsible future. To achieve these goals, brands need to: 1. Avoid being reactive and start investing more in data management systems. 2. Embrace transparency across the supply chain. 3. Engage in continuous dialogue with stakeholders. By doing so, it's easier to comply with evolving legislation (which is moving at a fast pace) and meet sustainability targets. Many thanks to Joanne Spence PG Dip DigM and the Hyve Group for bringing us together and facilitating this discussion. There was so much to discuss...we want a sequel, what do you reckon? ;-) Have an amazing last day of the show today. #PureLondon #Sustainability #FashionIndustry #DataDriven #GreenFashion #CSR #SustainableFuture
Thank you, Georgia Strivens FCIM, for your insightful talk on how brands can proactively advance their sustainability strategies through digitalization! Your expertise and passion truly inspired us.
be proactive not reactive! Perfect summary, I look forward to engaging our audiences together in the future!
Founder and CXO, Digital Trends & Innovation at Delogue PLM
1moThank you for the summery of a great discussion. Looking forward to join the conversation again in the future. Wish you a lovely Summer