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Want to make your GTM motion more efficient? Here are 5 tips from Adam Coughlin and Reveneer's Greg Casale: 1. If you sell a product that goes into a stack, know what other tools in the stack you can replace. Sales calls today aren’t about what the buyer can add to their stack — they’re about what they can take out. 2. Understand the CFO perspective. CFOs are involved in purchases now more than ever. 3. Avoid free trials as a way to drive more opportunities. They're inefficient, and they end up consuming more resources. 4. Shorten sales cycles by reducing customers’ choices in negotiations; i.e., “These are the things we don’t negotiate, but we will negotiate on these other things.” 5. Incorporate outbound sales into your strategy. Every SDR or BDR should be doing outbound for at least half of their activities, and every rep should be doing some too.

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