It’s Wednesday morning so you know what that means… Another client case study 🏆 Let’s dive in! Zip Top was coming up on their most important sales season and they had a problem: Leaning on Google and Meta’s AI metrics was leading to lower than expected ROAS. Using our cross-device identity graph, we helped them gain insight into where their users were coming from, and which campaigns and channels were actually driving revenue. Two weeks later, they were seeing a 130% YoY increase in their ROAS. What ZipTop’s COO had to say Within two weeks of signing up for Revenue Roll’s analytics platform, we were able to see immediate improvement in our attribution and data quality. This allowed us to capitalize on our busy 4th of July weekend and maximize sales This goes to a point we mention often: Don’t scale before you know—where your revenue is coming from and which campaigns are driving it. Got questions? Shoot us a DM or ask below!
