REV Federal Credit Union’s Post

Pour decisions is always entertaining and informative. So worth watching.

Some interesting echoes of Sir John Hegarty's MAD//FEST LONDON talk yesterday in Sir Martin Sorrell's talk today. Asked what he’d recommend to youngsters joining the industry Sir Martin said learn Chinese, Spanish and coding – not just because they’re useful skills, but because it’ll exercise your brain in a way that we don’t do enough of now. Whilst Sir Martin Sorrell also talked about trying tech fast, because it will change faster than you think, Rory Sutherland talked about what slow AI might look like. Sometimes we need to take time to do things, we need to put in the right amount of effort to achieve what we need to. Being more efficient can be easy to achieve, being more effective is often much harder. Thanks MAD//FEST – lots of great thinking to make the little grey cells fire up – now to slowly digest and think about the learnings to take forward.

🌟 Brewery Friends! 🌟 Are you ready for CBC? 🍻 We're pumped and can't wait to see you all on the floor and at those famed nighttime events (trivia, karaoke, Mario Cart flip cup?! Count us in!) 🎮 🎤 Why should you swing by our booth amidst all the brewing excitement? Let us give you a few reasons: 🍺 Refreshment Break: Amidst the hustle and bustle of the conference, take a breather and swing by our booth to grab a can of sparkling water! 😁 Meet the Friendliest Packaging People: We're not just about packaging; we're about building relationships. Swing by our booth to meet our team of friendly experts! 🤑 Save Some Major Money: We've simplified packaging supply so that you can focus on what you do best – brewing incredible beer! Let's brew success together! 🚀Expand Your Offerings: Are you considering expanding your offerings beyond beer? Swing by our booth to discuss the possibilities of Ready-to-Drink (RTD) beverages. Expand your product range without the hassle. See you there!

Thirty years ago, Stella Liebeck purchased hot coffee from a McDonald's restaurant, accidentally spilled it in her lap, and suffered third-degree burns. Liebeck sought to settle with McDonald's for $20,000 to cover her medical expenses. When McDonald's refused, Liebeck's attorney filed suit in the U.S., and the jury awarded her nearly three million dollars, though they eventually settled for $600,000. In response, McDonald’s reduced the coffee temperature from 90°C to around 70°C and added a warning on the lids. While these measures reduce lawsuit risks, they also result in lukewarm coffee and unnoticed warnings. For those who prefer hot coffee without the risk of burns, more inventive solutions were needed. Is it possible to actually use the coffee's high temperature to reduce the risk of burns? This is where we apply SIT's Qualitative Change condition, which requires turning a harmful element into a neutral or beneficial one. Smart lids offer a more elegant solution: a lid that changes colour based on the liquid's temperature. When the lid is introduced to a hot beverage with a high temperature, the lid turns red, clearly indicating the risk. The Qualitative Change condition can be applied in two ways: (1) Reversal means that as the harmful element intensifies, the undesired phenomenon decreases. (2) Elimination means the undesired phenomenon no longer depends on the harmful element. Smart lids use Reversal: the hotter the coffee, the more noticeable the warning, reducing the risk of burns. This condition introduces a surprising and elegant element to the solution. Properly implemented, the harmful factor becomes either irrelevant or helpful in solving the problem. Have you considered exploring the problem space rather than the solution space? This approach leads to inventive and simple solutions by altering the correlation between the harmful element and the undesired phenomenon. #QualitativeChange #InnovativeSolutions #ProductDesign #ProblemSolving #SIT #InventiveThinking https://lnkd.in/e_iuyHGj

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Strong writing can entice people to shrug at low production value.

Hey brewers and beer enthusiasts! 🍻 Have you watched this video? Share your thoughts on whether it's accurate. Let's start a discussion! Comment below with your opinions.

🍻 Custom Event Tags with a Twist! 🍻 Check out these awesome custom tags we created for a recent Beer Fest! These aren't just any event badges—each tag features 8 little beer mugs on both sides, perfect for use as a punch card. It's a fun and functional way to keep track of tastings! Whether you call them lanyards, credentials, or media badges, we can make custom tags for your events that stand out and serve a purpose. Watch the video to see these unique tags in action! 🎥 #CustomTags #EventPrinting #VeddaPrinting #BeerFest #UniqueDesigns #EventBadges

Should the head on your beer be part of your pint’s volume? The Campaign for Real Ale (CAMRA) is urging politicians to guarantee people a full measure on the 200th Anniversary of the British pint. But db asks, is the pursuit of volume progression? Read more here: https://lnkd.in/eWkPCub4