We were thrilled to sponsor and speak at the Digiday Programmatic Summit in Palm Springs this week. Our CRO, Danielle Shamos, took the main stage to highlight the power of Amazon Ads and the unique value Revive brings as an Advanced Partner. Here were her top things to remember 👇 → According to eMarketer, Prime Video is expected to have 130.4 million US ad-supported viewers this year, accounting for 57.6% of subscription OTT video viewers. → Revive’s Audience Discovery insights utilizing Amazon Marketing Cloud (AMC), a data clean room, can help you extend your reach by gaining insight into overlapping interests of your top customers. → Leveraging Amazon Ads powered by Revive can help you accelerate your growth and learnings on Amazon to generate the most value for your KPIs. We’ve seen up to 17X growth with partners in less than 3 years. → Your next best customer has never been easier to find with Amazon’s performance+ predictive audience segments. Leveraging machine learning and Amazon’s first-party streaming and shopping signals, we've seen reduced initial sign-up costs by up to 57%. ⭐ Huge thanks to Natalie Serota for her collaboration throughout the event! #DigidayProgrammaticSummit #ProgrammaticAdvertising #PalmSprings #AmazonAds #DigitalReviveal
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Love this! Revive continues to crush!
Talent Acquisition Partner, Engineering 🧩 | Technical Recruiter 💻
3moNatalie Serota loving the outfit!! and the insights about leveraging ML for boosting ad optimization through performance + predictive audience segments at AMZN 👏