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New to building audiences in Amazon Marketing Cloud? Introduced in 2021, AMC has emerged as the magic 8-ball of advertising solutions, offering advertisers a robust platform for precise analytics and strategic decision-making. Learn more about #AMC audiences and how they can allow advertisers to harness shopping signals to better target #Amazon advertising campaigns. https://lnkd.in/g-Ki_rJE

You are likely to have a lot of new insights coming out of the Holiday season. Take advantage of measurement tools like Amazon Marketing Stream, Rapid retail analytics, Amazon Marketing Cloud and more. These tools allow you to use both short and long-term insights to understand your clients' audiences, optimize their campaigns, and improve performance. Get started with Amazon Ads measurement tools: https://ads.amazon/3N9fArE

𝗧𝗵𝗲 𝗮𝗱 𝗴𝗮𝗺𝗲 𝗷𝘂𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱, 𝗮𝗻𝗱 𝘆𝗼𝘂'𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲 𝗹𝗲𝗮𝗱. But do you know how ? Amazon Marketing Cloud just dropped the High-Value Audience Solutions feature, and it's a game-changer. Why? You get access to people who are interested in your product/service with just a few clicks. No coding required. No headaches with data analysis. Just high-value people who are ready to become your customers. Amazon wants you to dominate, and it shows in this latest feature. Allocate that advertising budget, because this is the time to take a leap. The world is yours with AMC.

Do you know the overlap between your audience on Amazon and your brand website? You can get these insights by leveraging Amazon Marketing Cloud (AMC). 🔍 Not only that, you can build an audience from these users and target them directly via Amazon DSP, both on and off Amazon. Now that’s a real power! Here’s how it works: 1️⃣ Upload your first-party data into Amazon Marketing Cloud. 2️⃣ Identify weekly audience overlap %. 3️⃣ Exclude purchasers and retarget high-potential users through DSP. We’ve made this process safe and secure for brands. Using Amazon Web Services (AWS), your data is pseudonymized and uploaded directly into AMC. You need not share it with us or upload it to Hector. This breakthrough feature lets brands that suspect a high overlap between their website and Amazon audience take control of their data. You’ll gain valuable customer insights and stay on top of their mind during the decision-making period. AMC gives you an undue advantage in terms of insights & audience creation. I love to unfold the numerous possibilities AMC has to offer. If you are someone who’s looking to utilize AMC to its full potential or if you are just getting started with AMC, do consider following me here  - https://lnkd.in/d3SYuuyN Need help with AMC or DSP? Give me a shout! Amazon Ads Amazon Ads Partners #amazonads #audiencetargeting #datasecurity #firstpartydata #amazonmarketingcloud #amazondsp #amazon

𝗧𝗵𝗲 𝗮𝗱 𝗴𝗮𝗺𝗲 𝗷𝘂𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱, 𝗮𝗻𝗱 𝘆𝗼𝘂'𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲 𝗹𝗲𝗮𝗱. But do you know how ? Amazon Marketing Cloud just dropped the High-Value Audience Solutions feature, and it's a game-changer. Why? You get access to people who are interested in your product/service with just a few clicks. No coding required. No headaches with data analysis. Just high-value people who are ready to become your customers. Amazon wants you to dominate, and it shows in this latest feature. Allocate that advertising budget, because this is the time to take a leap. The world is yours with AMC.

AMC (Amazon Marketing Cloud) is often portrayed in the market as overly complex or exclusively for massive enterprises. However, these notions are misconceptions. AMC is not only straightforward to understand but also accessible to brands of varying sizes. It isn't solely for major brands; it democratizes data sophistication, empowering growing brands with insights previously reserved for larger players. Here are a few methods how brands are tapping AMC: * Audience Insights: Identify engaged customer segments swiftly and tailor campaigns accordingly. * Media Mix Analysis: Optimize investments by determining the most effective combination of Amazon ad products. * Journey Analysis: Maximize ad impact by tracking customer purchase paths and refining ad timing and sequencing. Regardless of your size, seize the opportunities AMC presents. With its potential, there's always a way to leverage it effectively. Let us at DrivePG Inc help!

Amazon have made it easier for advertisers with their new updated audience within Amazon Marketing Cloud (AMC). Amazon have introduced high-value audiences. This new solution is only in beta however Amazon have said that this is the first release from the AMC solutions portfolio which is going to be a new set of experiences specifically designed for business users. This solution offers a comprehensive, user-friendly, and efficient way to generate insights, visualise data, and take actionable steps. If your brand wants to harness the power of AMC, get in touch with Toucan today to see how we can help you. Read our full article here: https://lnkd.in/e5nieG_q #toucan #amazon #amazonads #amazonagency #amazonadvertising #marketingagency #london #ecommerce #amazonadsadvancedpartner #amazonnews #amazonupdates

Implementing a Full Funnel Strategy on Amazon 📣 Why Adopt a Full Funnel Strategy? 🟠 Make the most of your high CPC's 🟠 Drive awareness early, increase your chance to convert 🟠 Avoid common pitfalls: overspending, lack of targeting How Amazon Has Changed the Game 🟠 Full funnel strategy = more profitable & granular 🟠 Amazon Marketing Cloud (AMC): Understand the path to purchase better. 🟠 See how your investments in different areas boost overall performance. Check these out for further insights: 1️⃣ - https://lnkd.in/gWbCieA7 2️⃣ - https://lnkd.in/gdZvsjjg Questions? Drop them below or feel free to reach out! 📩

LiveRamp Delivers New Privacy-Centric Integrations with Amazon Ads to Enhance Addressability, Connectivity, and Measurement LiveRamp (NYSE: RAMP) launched enhanced capabilities that help clients optimize addressability, connectivity and measurement across Amazon Marketing Cloud (AMC) and Amazon DSP. Brand marketers, advertisers, and agencies can now leverage LiveRamp’s integrations with these services to unlock insights and analytics with an industry-leading, privacy-enhancing approach. https://lnkd.in/eqU-7Zun