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Sure, there’s a big football game, flashy commercials, and a much-anticipated halftime show coming up a few Sundays from now, but Truly Hard Seltzer knows that none of that matters as much as the spread. The food and drink spread, that is. Truly is bringing the OG snack of football watch parties – hot wings – to both fans and cans with the launch of the first-ever Hot Wing Sauce Hard Seltzer. Just when you think you’ve seen it all, think again. The MVP of hard seltzers meets football fans’ favorite finger food all in one convenient package – no napkins required. No matter who wins the Big Game, the real winners are the fans who show up to their watch parties willing to share their coveted can of Truly Hot Wing Sauce Hard Seltzer. Available in select markets while supplies last, curious fans can head over to https://lnkd.in/eihqyxFq 

More now than ever, it's clear that in 2024 brands seeking to align with the music to stay relevant, especially on social... One example is PepsiCo's new beverage brand Starry leveraging Ice Spice for their prime-time Super Bowl commercial... This collaboration was not only engaging to young consumers. Still, it was also relevant in culture following Ice Spice's meteoric rise, her collaboration and tour with Taylor Swift, and making an über popular song for the Barbie Movie. With this year's Super Bowl having over 123.7 million viewers, the most ever in history, and tens of millions of views on social media, including a viral trend, this is a perfect example of how day-trading attention in music can leverage a brand into public discourse in an organic and culturally relevant manner. https://lnkd.in/eywNrsgi #musicindustry #icespice #superbowl #commercial #client

The Super Bowl is the biggest sporting event in the U.S. and the ads are usually one of the most talked about things associated with The Big Game. Unfortunately for businesses, entry to this stage comes at a ridiculous cost. Consider the ability to create a high-caliber advertisement reminiscent of those seen during The Big Game, all while significantly reducing costs. Additionally, imagine being able to precisely target your desired audience and receive immediate feedback regarding the actions they take upon viewing your advertisement. That's the difference of Connected TV! Let's talk your CTV and OTT strategy. #connectedtv #ott #streamingtv #digitaladvertising

The Super Bowl is upon us! With annual events, come traditions. Whether it is a holiday tradition or an annual trip to the same special place, it creates memories that we typically hold onto. I suspect that most of you are gearing up for your Super Bowl Sunday traditions. For us, it is always snack food and hoping for a great game (and of course debating the best commercials). What are your Super Bowl traditions? #SuperBowl #Traditions

So much to unpack here…. Certainly a good deal for the fans if this is the only cost involved with going to an event. Some points…. The COGS (cost of goods sold) here is probably 70-80% if sponsorships aren’t taken into account. However, Coca Cola is a multi million dollar sponsor of the venue and only their products are sold there, eg there isn’t a Pepsi Starry in sight. So that helps with this for sure. And if you want a souvenir cup for your Coke, it doubles to $4 :) So food at this end of the pricing scale probably isn’t considered a profit center for the team/venue. At the other end, as an example, Stadium Nachos (Red & black tortilla chips, braised brisket, queso blanco, pico de gallo, BBQ sauce) are $18.00. Plus the coke and you’re at $20 as well. Anyway…. When the Stadium of the Future™️ opens here in Jacksonville in the next 3 or so years, part that plan is to do similar here. Eg, take food out as a profit center. The most public example of this has been Mark Lamping ‘s example of pizza. If a pizza place at the stadium has a brick and mortar business outside of the stadium, the stadium prices will be the same as the outside of the stadium pricing. But…. A quick google shows that season tickets are easily 3x the cost of a similar seat at the Jacksonville Jaguars (2 seats at $10,930 v $3222 as an example using my season ticket price [that, yes, I locked in ages ago.]) And so…. Ticket prices here will go up to recapture the lost revenue from food sales. tl; dr: it’s a zero sum game

"Bowl & Beyond", Elevate Your Breakfast Game with Our Smoothie Bowl Prototypes, 🌅🥭 #BreakfastRevolution #SmoothieBowlMagic"

How is the Super Bowl impacting the Las Vegas market? Read the article below to discover more about the most expensive Super Bowl yet 👀🏈 🔗 Read: https://lnkd.in/gCJjQRRZ #Matthews #CRE #RealEstate #LasVegas #Superbowl

🏈 What's your MVP snack for the Big Game? Are you scoring touchdowns with pizza or going for the winged victory? Tell us your go-to and get ready to tackle those cravings! #BigGameBites #PizzaVsWings #Snacks #SnackVending #MicroMarkets

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Looking to learn from the best? 🔝 Check out the Top 5 most successful #ADs aired during the Super Bowl and discover strategies for business growth. Connect Doug Pollack for more detailed insights! 📈 #SuperBowl #TVAds #KinetiqTV #AdTech #AdMeasurement