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Is there a difference between brand awareness and demand creation? It's a contentious subject. Sam Kuehnle, VP of Marketing at Loxo and former VP of Demand Gen at Refine Labs, shares his perspective on a key difference between them. Sam and Justin look at the example of Monday.com saturating YouTube with ads and analyze why the specific creative and message may or may not have worked to create demand, even as it certainly increased brand awareness.

Justin Norris

Sr. Director of Marketing Ops @ 360Learning | Host @ RevOps FM 🎙️ | Thinking out loud about GTM strategy and operations

4mo

Check out the whole episode with Sam here: revops.fm/sam-kuehnle

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