Revuze’s Post

🔎In light of recent headlines about store closures, our latest blog post investigates how The Body Shop could pave its path to resurgence. Delving into online consumer reviews, we uncover valuable insights and opportunities for the brand to reinvent itself. Discover how a focus on customer feedback and ethical innovation could mark the beginning of a new chapter for The Body Shop. Read the full analysis here: https://hubs.la/Q02prR280 #OnlineReviews #BusinessIntelligence #CustomerFeedback #ConsumerSentiment #cosmetics #personalcare

Packaging influences how consumers perceive the value of a product. High-quality, aesthetically pleasing packaging can signal that the product inside is premium, even before it's used. In industries like cosmetics, luxury goods, or electronics, this perception can justify higher price points and reinforce the brand's premium positioning. #PackagingInfluence #UnboxingExperience #ProductPackaging

High-quality packaging is crucial in every industry, but especially for luxury items such as cosmetics. Not only does it add an extra layer of luxury to your product, but it also protects the product from: 💄 Damage 💄 Negative reviews/returns 💄 Being forgotten by customers Attractive packaging boosts a brand's image, making it more appealing and influencing purchasing decisions. Additionally, well-designed, user-friendly packaging enhances the customer experience, making products easier to use and store. If you’re in the health and beauty industry, what do you think is the most important part of your packaging? Let me know in the comments 👇

As I walked into the store to grab my favorite skincare soap, I headed straight to the aisle. I was confident I would find my usual brand, but as I scanned the shelves, I was surprised to see the product I recognized—though it looked different from the one I had bought just a few months ago. A few thoughts raced through my mind: Is my go-to product out of stock? This new version looks similar, but the label and ingredients have changed. Curious but cautious, I approached the cashier and asked whether it was indeed the same product. She assured me it was. Despite her reassurance, I hesitated before making the purchase. Ultimately, I decided to buy it and left the store feeling uncertain. When I got home, I pulled out my old container to compare it with the new one. That’s when I noticed the changes: the labeling was different, but it didn’t stop there. The entire product had undergone a revamp, and I was pleasantly surprised by the improvements. Reflecting on this experience, I realized how a slight change in product design can significantly influence a customer's perception and buying decisions. A minor modification can lead to confusion, but if handled well, it can also enhance the overall experience and satisfaction. This case illustrates the importance of maintaining a connection to the original product while evolving it. Customers appreciate familiarity, and even subtle changes should be approached thoughtfully to avoid losing their trust.

WHAT? BODY SHOP CLOSED DOWN!! 🚫 Insights we could gain from The Body Shop s inevitable demise in North America ▶️. Just branding yourself as an "ethical" brand that cares for the environment isn't enough to survive and thrive against the new and better competitors. ▶️ One got to pay attention to the price war. The body shop was atleast 50% more expensive than it's competitors. TBS could not justify its higher pricing point to the consumers. ✖️ ▶️. One got to pay attention to external environment. Inflation is on the rise in US. Skincare is the last thing potential consumers or existing consumers are looking to pay a premium for. TBS was charging a premium price and hence, paid the final price.💸 ▶️. Companies got to reinvent their distribution channels with changing times. Relying on old distribution techniques of franchise - retail based channel increased the margins and resulted in increased costs. ▶️ Lack of identity: In the modern cosmetic environment, Specifically in US, LUSH has clarity for it's approach with it's tagline " Fresh Handmade Cosmetics". SEPHORA with "We belong to something beautiful" came up with clear message for it's consumers in 2024. For the body shop, it's "WE EXIST TO FIGHT FOR A FAIRER, MORE BEAUTIFUL WORLD." Okay, but what do you sell, what can we expect from your products? No mention. Almost every one of it's competitor is a cruelty free brand, so what's the differentior for the body shop? Just being an old brand that runs on it's history as the engine did not feed the body shop it's customers. ▶️ Failure to reinvent: For most in US, the body shop products are something an individual used to use but don't anymore. it became a classical brand that current generation moved over from and went on to more contemporary offerings. #thebodyshop #sephora #sephoralife #lush #cfbr #usmarkets #administration

Lookfantastic is opening its first physical store! Here’s why this is exciting: 1. New Store Alert: Lookfantastic is expanding from online to physical retail with its first store. #NewStore 🚀🏬 2. Shopping Experience: Shoppers can now experience Lookfantastic products in person, testing and trying before buying. #InStoreExperience 🛍️✨ 3. Product Range: Expect a wide range of beauty products, from skincare to makeup, available in-store. #BeautyProducts 💄🧴 4. Customer Engagement: This move will enhance customer engagement and brand loyalty by offering a hands-on shopping experience. #CustomerEngagement 🤝💕 5. Market Expansion: This step marks Lookfantastic’s growth and ambition in the beauty market. #MarketExpansion 📈🌍 Exciting times for Lookfantastic as they open their first physical store! 🌟🛍️ #RetailNews BTW, if anyone reading this is trying to launch or grow their brand in fashion, beauty, or luxury - please check us out and inbox us. We're pretty cool, and we love to help build empires. Best! https://lnkd.in/e-JqApUC

If your prices are significantly higher than generic store brands, it might be wise to boost your value proposition. Check out our latest blog for some helpful advice: [[LINK APRIL 9TH]]. And don't forget, you can view our portfolio or get in touch for a free consultation on https://loom.ly/cQqS928 #ValueBoost #FreeConsultation #VisitUs #DamenJackson #Packaging #PackagingExperts #Brands #Growth #Expansion #brandingdesign #branddesign #consumerpackagedgoods #cpg #cpgbusiness #cpgcompany⁠ #blogpost #blogger #grow #bloggerlife #bloggerstyle #inspire #blogs⁠ #VeganPackaging #EcoFriendlyRevolution #NeutralColors #Sustainable #Style

5,000+ DTC brands later, roughy 35% of brands are taking advantage of this crucial opportunity. An easy-to-understand comparison chart for their existing products. Why? ✔️ It is a straightforward way to increase CVR and upsell opportunities. ✔️ You're telling the customers why, what, and how your products differ from each other How can different product categories leverage this? 💄 Beauty Brands: - Compare the Different Foundation Types (SPF if Avail, Product Finish, Application Tool Differentiations) - Compare SPF (SPF Amount, Finish, and Texture) 👕 Fashion: - Compare Suits (Occasion, Length, and Colors) - Compare the Different Ring Types (Size, Carats, and Price) 🏘️ Home - Compare Furniture (Size, Firmness, and Price) - Compare Home Goods (Filters, Durability, and Lasting Duration) 🐶 Pet - Compare Food (Breeds, Size of Dog, and # of Calories) Then, you could turn these charts into upsell opportunities. For example: 💡 Want an extended matte finish? Add XYZ product (list its benefits) 💡 Want more legroom? (Add XYZ product extender) So many more opportunities - I could go on and on. It would be even better if a platform like Yotpo could incorporate this as a product feature. View examples of comparison charts here: https://lnkd.in/eyFfYaGY **NOTE: I'm not implying that 35% of brands with these charts are nailing it on the head. I'm informing you that they have it incorporated in one way or another.** 🏆 Curated does a beautiful job of comparing products by allowing consumers to compare a variety of products: https://lnkd.in/eVCVzdGz

In today’s marketplace, conscious shopping isn’t just a buzzword—it's a standard customers are actively seeking. Conscious shopping is so much more than just a fleeting trend, it is using purchase power to support companies working towards a more sustainable future. Using ethically sourced materials, transparent manufacturing processes, and sustainable practices is only the beginning. KOOSHOO fits the mold for mindful merchandising, our hair accessories are as kind to the planet as they are to our hair. We ensure that our products not only meet the demands of conscious consumers, but exceed them. If you're looking to attract the growing segment of buyers who prioritise the ethos of what they purchase, then it’s time to introduce KOOSHOO to your store. Let's empower the conscious shopping movement together. Click here and sign up to become a retailer: https://lnkd.in/eVGYKmyV #PlasticFreeLife #PlasticFreeOceans #PlasticFreePackaging #ConsciousChoices #ConsciousFashion #ConsciousConsumer #EcoConscious

Given loyalty correlates very (very) highly with positive consumer behavior toward a brand, we weren’t surprised that Levi's net sales in the Americas last year came to just over $3 billion. Check out Robert Passikoff's latest brand insights here. https://buff.ly/3K7ra4k #brands #brandloyalty #consumerinsight