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As the January sales get underway, we all know how frenetic and chaotic the shopping 🛍️ experience can be. Long queues and staff shortages, alongside other retail challenges, can cause frayed nerves and dissatisfaction 👎 among customers and employees alike. Conversely, retailers who proactively invest in CX solutions can deliver experiences that are smooth, seamless, and leave the customer keen to return, both online 💻 and in store. Verint worked with a luxury retailer group to elevate their CX across various department store locations, with a focus on streamlining the appointment booking process for its beauty 💄 counters. The Verint Appointment Booking application was a great success. The brand chose this for the scalability of its out-of-the-box 📦 solution, as well as Verint's overall flexibility and keenness to collaborate 🤝, ensuring the perfect bespoke solution. The results speak for themselves: 🛒13% increase in appointments 🛒78% of customers with an appointment make a purchase 🛒50% of appointments are booked online via organic traffic Impressed? Check out the full success story today. #Retail #CX #CustomerService #LuxuryRetail #AppointmentBooking #JanuarySales

In today's competitive market, investing in a valuable loyalty program is no longer just an option—it's a strategic imperative. Loyalty programs not only reward customers for their continued business but also significantly boost customer retention rates. Research shows that 79% of customers are more inclined to engage with a company because of its loyalty program. Moreover, personalised loyalty programs are becoming increasingly popular, with businesses introducing tiered structures to recognise and appreciate their most loyal patrons. This approach not only strengthens customer loyalty but also enhances the overall customer experience. Take the example of beauty retail giant SEPHORA and their renowned Beauty Insider Program. By categorising customers into tiers based on their annual spending, SEPHORA not only incentives spending but also offers a range of exclusive perks and rewards. From free birthday gifts to early access to product launches, the program ensures that customers feel valued and appreciated at every level. But loyalty goes beyond just rewards and discounts. Brands are going the extra mile to create exclusive experiences for their most loyal customers. From closed dinners to VIP events featuring celebrity ambassadors, these initiatives foster a sense of belonging and exclusivity among customers. In this landscape, it's crucial for companies to take a proactive approach to enhance their loyalty program benefits. By understanding the correlation between customer retention and loyalty, businesses can tailor their programs to meet the evolving needs and expectations of their customers. Let's view them as opportunities to deepen customer relationships, drive brand advocacy, and ultimately, differentiate ourselves in the market. I believe it can all be done by creating unforgettable experiences in the shops, collaborating with artists and musicians, building installations, and producing secret spaces with unique experiences for clients. I love to create something magical that elevates people from the mundane, and the market shows us the need for this kind of events! dotandsalt.com Share your thoughts and experiences below. #customerloyalty #loyaltyprograms #personalization #customerexperience #businessstrategy #experientialmarketing

As the January sales get underway, we all know how frenetic and chaotic the shopping 🛍️ experience can be. Long queues and staff shortages, alongside other retail challenges, can cause frayed nerves and dissatisfaction 👎 among customers and employees alike. Conversely, retailers who proactively invest in CX solutions can deliver experiences that are smooth, seamless, and leave the customer keen to return, both online 💻 and in store. Verint worked with a luxury retailer group to elevate their CX across various department store locations, with a focus on streamlining the appointment booking process for its beauty 💄 counters. The Verint Appointment Booking application was a great success. The brand chose this for the scalability of its out-of-the-box 📦 solution, as well as Verint's overall flexibility and keenness to collaborate 🤝, ensuring the perfect bespoke solution. The results speak for themselves: 🛒13% increase in appointments 🛒78% of customers with an appointment make a purchase 🛒50% of appointments are booked online via organic traffic Impressed? Check out the full success story today. #Retail #CX #CustomerService #LuxuryRetail #AppointmentBooking #JanuarySales

As the January sales get underway, we all know how frenetic and chaotic the shopping 🛍️ experience can be. Long queues and staff shortages, alongside other retail challenges, can cause frayed nerves and dissatisfaction 👎 among customers and employees alike. Conversely, retailers who proactively invest in CX solutions can deliver experiences that are smooth, seamless, and leave the customer keen to return, both online 💻 and in store. Verint worked with a luxury retailer group to elevate their CX across various department store locations, with a focus on streamlining the appointment booking process for its beauty 💄 counters. The Verint Appointment Booking application was a great success. The brand chose this for the scalability of its out-of-the-box 📦 solution, as well as Verint's overall flexibility and keenness to collaborate 🤝, ensuring the perfect bespoke solution. The results speak for themselves: 🛒13% increase in appointments 🛒78% of customers with an appointment make a purchase 🛒50% of appointments are booked online via organic traffic Impressed? Check out the full success story today. #Retail #CX #CustomerService #LuxuryRetail #AppointmentBooking #JanuarySales

As the January sales get underway, we all know how frenetic and chaotic the shopping 🛍️ experience can be. Long queues and staff shortages, alongside other retail challenges, can cause frayed nerves and dissatisfaction 👎 among customers and employees alike. Conversely, retailers who proactively invest in CX solutions can deliver experiences that are smooth, seamless, and leave the customer keen to return, both online 💻 and in store. Verint worked with a luxury retailer group to elevate their CX across various department store locations, with a focus on streamlining the appointment booking process for its beauty 💄 counters. The Verint Appointment Booking application was a great success. The brand chose this for the scalability of its out-of-the-box 📦 solution, as well as Verint's overall flexibility and keenness to collaborate 🤝, ensuring the perfect bespoke solution. The results speak for themselves: 🛒13% increase in appointments 🛒78% of customers with an appointment make a purchase 🛒50% of appointments are booked online via organic traffic Impressed? Check out the full success story today. #Retail #CX #CustomerService #LuxuryRetail #AppointmentBooking #JanuarySales

Is the Experience worth more than sales? 💭 I recently had an incredible experience at De Bijenkorf that reminded me just how crucial customer experience is. I walked in one afternoon, not really knowing what I was looking for, just browsing for a gift idea. As I entered, I was greeted with a warm smile by a staff member, but they didn't rush over or push me to buy anything. They simply let me know they were there if I needed any help. After a few minutes of browsing, I felt comfortable enough to ask for some advice. The staff member didn’t just point me to a section or list off products—they took the time to ask me thoughtful questions about who the gift was for and what kind of things they liked. 🛍️ They genuinely listened and started suggesting options that perfectly matched what I had in mind. What really stood out to me was how they went the extra mile without any pressure. They offered me a cup of coffee and encouraged me to take my time. ☕ We talked about different options, and they shared their own experiences with some of the products, which made the decision so much easier. I never felt rushed; it was like they were helping a friend rather than just trying to make a sale. After I finally chose a gift, they offered to wrap it beautifully and even added a handwritten note, which was a wonderful touch. 🎁 As I was leaving, they genuinely thanked me and wished me a great day. It wasn’t just about the purchase—it was about how they made me feel throughout the whole experience: relaxed, appreciated, and valued. That experience reminded me that in today’s market, it’s not just about the products or the price—it’s about the entire journey a customer goes on with your brand. Instead of just focusing on the next sale, let’s aim to create experiences that customers love and remember. The sale is just the beginning; the real value comes from building lasting relationships and creating moments that matter. 🙌 Next time you think about your product or service, ask yourself: How does it make people feel? Because at the end of the day, it’s the experience that counts. 🎯 #CustomerExperience #CustomerLoyalty #BusinessGrowth #BrandDifferentiation #CustomerFirst #CX #MarketingStrategy

And another brand success story ....a HUGE thank you to Lafayette 148 New York and Sam Mercado for allowing us to share your stories 🙏🏻 How brands empower their teams giving them tools to create unique and lasting customer relationships is so important in retail. Stores and front line associates continue to play a pivotal role in a brands success. The ability to bring your online customers to offline spaces either in person or virtually is also key. Clienteling and building relationships with your customers is no longer a focus reserved simply for premium or luxury brands. It is no longer a peripheral strategy it is a "must have" and the way to inspire, nurture and nudge your customers to create brand loyalty that goes way beyond the product whether that product costs $50 or $3000! The human touch is super extraordinairy and powerful! https://lnkd.in/eeZSBAwG

2024 is the year of brand perception and we know perception is reality. If your brand is not visible, available or in line with your agreements you could be losing crucial brand recognition and sales! SmartSpotter services are more than just store visits & audits - they play a crucial role in brand recognition, awareness and customer loyalty. Leverage the value of real-time visibility across your brand or store estate and turn it into a roadmap to shape your business strategy. Join the Retail Revolution. Explore how the award-winning SmartSpotter crowd can elevate your in-store experience. Get in touch for more information and a free demo at info@uk.smartspotter.com #retail #retailexecution #retailexperience #auditing #mysteryshopping #datacollection #consumerinsights #brandperception #brandaudit #perception #fieldmarketing

Meeting customer expectations in-store is essential for creating a lasting impression. Every shopper walks in with a set of expectations, whether it’s about the quality of service, the availability of products, or the overall shopping ambiance. #McKinsey found that 70% of the buying experience depends on how customers feel they're treated. This means friendly interactions and attentive service can significantly influence their decisions. When customers feel valued, heard, and appreciated, their likelihood of making a purchase increases significantly. On the flip side, a single negative experience can deter a customer from returning. Given the competitive nature of the retail industry, ensuring each customer leaves your store satisfied should be a top priority. Implementing a mystery shopping program can elevate your brand. Based on our case study with a beauty shop in Romania, here’s how it helps: ✅ Ensuring Brand Consistency Mystery shoppers assess your stores, ensuring a uniform high-quality experience. ✅ Enhancing Customer Experience They provide insights, highlighting areas for improvement like reducing wait times. ✅ Assessing Employee Performance Mystery shopping reveals employee interactions, helping recognize top performers and identify training needs. ✅ Benchmarking Against Competitors It shows how you compare to competitors, helping you adopt best practices and stay ahead. Incorporating a mystery shopping program not only strengthens your brand but also fosters a culture of continuous improvement. Get in touch with us for more details: https://lnkd.in/dS7HAyKv #RetailDataMonitoring #RDM #MysteryShopping #Brand #InStore #Shopping

⭐ The article highlights the crucial role of shopper input in driving future growth for Member's Mark. It emphasizes how listening to customer feedback and preferences can lead to innovative products that resonate with shoppers. This approach not only enhances customer satisfaction but also boosts brand loyalty and market competitiveness. It's exciting to see how Member's Mark is leveraging shopper insights to shape its offerings and stay ahead in the market! https://lnkd.in/dMwuG2za Sam's Club Myron Frazier