Limitless’ Post

Name: Limitless on LinkedIn: A/B testing is invaluable for startups, yet it's not the answer to…
Uploaded: 2024-03-01T20:23:43.092Z
Channel: Limitless
Description: A/B testing is invaluable for startups, yet it's not the answer to everything. What type of A/B tests should startup founders run in the unpredictable startup landscape? 👇

Limitless

9,337 followers

7mo

A/B testing is invaluable for startups, yet it's not the answer to everything. What type of A/B tests should startup founders run in the unpredictable startup landscape? 👇

Transcript

So AB testing is fundamentally similar to a randomized control trial, right? Maybe test is like a hammer. So it's a great tool, but you need to use it in the right context. Broadly, the question is, have you noticed that, OK, this is a great technique, but you need to be sensible with how you apply it as well. You know, I've written a book about AB testing, and a big part of that book is trying to teach people that it isn't a panacea. It's not a solution to every problem. You know, a lot of the times CEO and other executives that their job is to ask the right questions, not to have all the answers. You know the best. Examples of AB tests and experiments are when you run the experiment, you had an intuition and you realize that your intuition was wrong. You know, it's usually it's not. It's the most breakthrough. Experiments aren't the ones where you're like, validate your existing hunch. It's when you learn something new about the world and you use that intuition to inform that exploration. At the end of the day, as a startup, you are navigating this foggy world that you're in. You can imagine it sort of climbing a hill and you don't see perfectly how to get to the summit. You know, at the end of the day, as long as you don't give up and you keep going, you keep learning. You will eventually get to the summit.

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