Ricardo Velez Dominguez’s Post

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Innovator | Solution Designer | Coffee Nerd | Master in Customer Experience and Innovation

The Rise of Synthetic Coffee As we sip our daily coffee, it's easy to overlook the impact of those beans on the environment and society. But change is brewing! A new wave of innovation is introducing synthetic coffee—a sustainable alternative that promises to address the ethical and environmental concerns associated with traditional coffee production. - Environmental Urgency: Traditional coffee cultivation faces challenges from deforestation, carbon emissions, and climate change, with up to 88% of land in Brazil becoming unsuitable for coffee by 2050. - Innovative Solutions: Companies like Voyage Foods, Minus Coffee, Atomo Coffee, Prefer | bean-free coffee, and Northern Wonder - Coffee Free Coffee are crafting beanless coffee alternatives using biotechnology and food science. - Economic Impact: The substitution effect suggests that as traditional coffee becomes scarce and expensive, consumers will naturally gravitate towards these innovative and affordable alternatives. - Taste & Accessibility: These new coffee options not only taste good but are also designed to be cost-effective, making the switch seamless for consumers. https://lnkd.in/dgiXjKTa #SyntheticCoffee #SustainableLiving #Innovation #Coffee

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