Ricardo Trillos’ Post

The importance of client collaboration and how it enhances the creation of exceptional event experiences! People often associate the word ‘creative’ with a pretty picture you create. But creative delivery is deeply rooted in consistent, strategic decision making. It’s a clear plan that your attendees find easy to hook into and advocate for.  Our best work is achieved when we have a truly transparent collaboration with our client. It’s in these long-standing relationships where we can truly understand the personalities within the customer and the brand, and act as that partner as part of a long term marketing strategy. Ultimately, our job as events professionals is to align with our clients communications objectives, and shine a spotlight on the incredible work that they do. We can only do this if we have that in-depth understanding of their business, and their goals, ultimately becoming an extension of the team. Once we’ve established that , we make sure that we’re consistent in how we translate this across every touchpoint in the experience. These experiences are more than just a moment in time, they’re a key component of a wider business plan. Therefore, how we approach these experiences should reflect this. And, by making sure that we understand the objectives and have the strategy to deliver on them we can be confident in our creative output. This will foster your community and generate long term loyalty. #clientcollaboration;#eventmanagement;#corporateeventplanner;#corporateevents;#eventindustry;#eventorganizer;#conferenceplanning;#meetingsandevents;#meetingplanners;#markingmanagers;#marketingdirector;#eventplanningtips;#eventplanning;#eventmanager;#officemanagers;#humanresourcesmanagement;#procurementmanagement;#executiveassisants;#corporateplanningcommittees;#directorofpeopleandculture;#employeeappreciation;#employeerecognition;#employeeevents;#customerexperience;#customerappreciation;#operationsmanagers;#eventdesign;#eventdesigner;#eventdecor

📌 Put the #attendees first in #Events. First impressions count, but the last ones last. Are our attendees coming back? 👉 There are always new people coming to our events, maybe impressed by some good[ish] marketing. The question is: 𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝗮𝗿𝗲 𝗿𝗲𝘁𝘂𝗿𝗻𝗶𝗻𝗴? ➡ The return-attendee rate is what really counts. ➡ That is the real measure of the value we provide and the impact we create. ➡ Each return is a nod of appreciation, a stamp of approval. 👉 Here is how I use #Excel to check the 𝗥𝗲𝘁𝘂𝗿𝗻-𝗔𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝗥𝗮𝘁𝗲 (#𝗥𝗔𝗥): 1️⃣ I insert 2 extra columns in my Excel database -> example: • Column J - Previous event attendance (Yes/No) • Column K: 2️⃣ I set up a formula to check if an attendee has participated in past events -> =𝘐𝘍(𝘑2="𝘠𝘦𝘴", "𝘙𝘦𝘵𝘶𝘳𝘯𝘪𝘯𝘨", "𝘍𝘪𝘳𝘴𝘵-𝘵𝘪𝘮𝘦") 3️⃣ I use Excel to calculate the return rate: • Total attendees: 𝘊𝘖𝘜𝘕𝘛𝘈(𝘑:𝘑) - Count of all attendees. • Returning attendees: 𝘊𝘖𝘜𝘕𝘛𝘐𝘍(𝘒:𝘒, "𝘙𝘦𝘵𝘶𝘳𝘯𝘪𝘯𝘨") - Count of all returning attendees. • Return Rate Formula: =𝘊𝘖𝘜𝘕𝘛𝘐𝘍(𝘒:𝘒, "𝘙𝘦𝘵𝘶𝘳𝘯𝘪𝘯𝘨") / 𝘊𝘖𝘜𝘕𝘛𝘈(𝘑:𝘑) 4️⃣ Read all about it here: https://lnkd.in/dna63iv2 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮 𝗰𝗿𝗼𝘄𝗱. And how I ensure attendees keep coming back? ➡️Personalization is key: from start to finish.⬅️ ♻️ Reposting to your network would help a lot. _____________________________________ 👉 Tailor the customer experience – my bimonthly newsletter: https://lnkd.in/dCdTZrqi 📌 PS. Check out my guide: Business Matchmaking in Events. It's a step-by-step method to truly know your audience and turn data into actionable insights, revolutionizing attendee connections: https://lnkd.in/djDbe9JV #WhatInspiresMe #EventProfs #Events #Management #Business #Analytics #Networking #Careers #CommunityManagement #BestAdvice

📈 Elevating Your Care Meter with a Successful Event 📈 In the realm of event management, demonstrating genuine care can significantly enhance the success and impact of your events. Here's how a well-executed event can boost your "care meter" and strengthen your professional relationships: 1. **Attention to Detail:** Meticulously planning every aspect of your event shows that you value your clients' and attendees' experiences. 2. **Personalization:** Customizing elements of the event to meet specific preferences and needs demonstrates thoughtfulness and dedication. 3. **Engagement:** Creating interactive and engaging experiences shows that you care about attendee participation and satisfaction. 4. **Timely Follow-Ups:** Post-event follow-ups with personalized thank-you notes and feedback surveys show continued commitment to improvement and relationship building. 5. **Sustainable Practices:** Incorporating eco-friendly practices indicates a broader sense of care for the community and environment. By focusing on these aspects, you can significantly enhance how clients and attendees perceive your dedication and professionalism. What strategies do you use to show care through your events? Share your insights and experiences below! #EventManagement #CustomerCare #EventSuccess #ProfessionalDevelopment #ClientRelations #JinnieEvents

🎥 POV: That client appreciation email hits different when you own your own biz🙌🏾 But what actually makes an event amazing? Having led countless events across various industries, I’ve learned that flawless execution requires both strategic thinking and creative flexibility. Whether it’s a corporate summit, a networking happy hour, or a large-scale festival, I’ve nailed down a few non-negotiables for success: 1️⃣ Set Clear Goals
Every event starts with a purpose—are we driving engagement? Celebrating a milestone? Generating leads? Goals shape every detail, from the venue to the vibe. 2️⃣ Listen!!
Client collaboration is key. Active listening helps us tap into their vision, values, and must-haves. We’re not just delivering an event, we’re delivering THEIR event. Clear communication ensures alignment, making the experience not only memorable but deeply personal. 3️⃣ Know Your Audience Understanding the audience is critical. From demographic insights to behavioral preferences, we craft experiences that resonate and engage attendees on a personal level. A well-tuned event experience creates a lasting impact. 4️⃣Work with Reliable Vendors
My vendors are an extension of me, and the right partners are indispensable. The success of an event depends on those who can deliver, adapt, and collaborate seamlessly. They are the operational backbone, ensuring everything runs smoothly from start to finish. Event curation is about more than just coordinating logistics—it’s all about creating synergy between vision, strategy, and execution. That’s what drives me to deliver unforgettable experiences... and get those appreciation emails! 💌✨ #EventProducer #EventCurator #ExperienceCreator

✨ ✨ NEW FEATURE ALERT ✨ ✨ You asked and we answered! You can now duplicate + templatize your events on AfterWork. This was an important update because lots of planners had asked us if we were able to duplicate events Planners plan similar events in multiple cities and needed a way to replicate their events. Event teams are also located in different cities + teams so this update empowers teams to easily plan cross functionally and have the same success rate! Planners: check it out - platform.goafterwork.com #corporateevents #corporateplanners #corporateplanner #corporateevent #corporateeventplanner #corporateeventplanning #fieldmarketing #marketing #events #eventplanner #happyhour #teambuilding #networking #b2bmarketing #conferences #tradeshows #customerdinners

The holiday season is right around the corner, and now is the perfect time to elevate your event business with our expert consulting services. At Greeneyedambition, we’re dedicated to helping you streamline your operations, optimize your client relationships, and boost your sales strategy so you can thrive during the busiest time of the year. ✨ Here’s what we offer: 1. Operations: Get your processes running smoothly and efficiently, so you can focus on delivering exceptional events without the stress. 2. CRM Optimization: Maximize your client relationships with tailored strategies that keep your customers engaged and coming back for more. 3. Sales Strategy: Increase your bookings and revenue with proven sales techniques designed to convert inquiries into loyal clients. 🎁 Special Promotion: For a limited time, we’re offering exclusive Holiday Season Strategy Sessions designed to help you fine-tune your approach and ensure your business stands out during the festive season. Don’t miss out on this opportunity—book your session today and get ready to make your mark! --- If you're an event industry business owner looking to streamline your booking processes and maximize your efficiency, I've got some game-changing solutions for you! 🚀✨ . Comment below with the word "systems" if you're interested in exploring how the right booking system can transform your business operations. Let's connect and schedule a time to chat! 🗓️📞 . Together, let's revolutionize the way you manage your bookings and take your events to the next level! 🌟✨ . #EventIndustry #BookingSolutions #BusinessEfficiency #HolidayStrategy #EventBusiness #ConsultingServices #Greeneyedambition #Holiday2024 --- Hover over my name ➡️ Jese Gary and FOLLOW for event industry business owner tips solutions to apply to your business.

Meeting with more and more users every week (yes, I am doing things that don't scale) is so informative. Most users I am talking to say they don't have enough resources or team members to build events with. Most users are saying, their teams were laid off or never hired for so 2 people have to do the work of 10. Most users don't have much support internally to plan successful events. And (what I am finding) is that this isn't geographic or industry specific, its across the board. And that's why AfterWork has become so powerful for them. They are now able to plan logistics at lighting speed and focus on the event itself. They have a virtual assistant to talk to if they need feedback or advice. That's how we are changing the world of event planning for corporate planners. If you feel under-resourced or overworked as a planner: check out our platform.goafterwork.com #corporateplanning #eventplanning #corporateteams #fieldmarketing #eventteams #corporateevents #marketing #teamretreats #happyhours #dinners #customerdinners #networkingevents #marketing #eventplanners

Let's welcome the final quarter with a positive start! As the Q4 kicks off, there's no better way to energize and impress with an On-site Event. The value of on-site events can't be overstated, they build trust and create a lasting impression about your brand. But Organizing an onsite event is no small feat. Many marketers face challenges like, 📌 Venue Selection 📌 Audience Acquisition 📌 Attendee Management 📌 Logistics 📌 Vendor Coordination and not being able to keep up with this can turn your vision into a logistical nightmare. That's where Tensai comes into the picture! Where we handle end-to-end corporate event management so that you can sit back and relax, and focus on giving your best experience to your attendees. By end-to-end corporate event management, we mean it right from, ✔ Selecting and booking 5 star venues ✔ Creating pre-buzz for the event ✔ Reaching out to the right audience through audience acquisition ✔ Coordinating with multiple vendors ✔ Handling setup and fabrication along with giveaways ✔ Post event calling for feedback and to identify interested prospects. Our proven track record of organizing on-site corporate events speaks for our expertise. Get in touch with us now! drop us an email at marketing@tensai.net.in or call +91-8433611236 #Tensai #Q4 #September #Quarter4 #Events #CorporateEvents #B2B #Conference #Conversions #OnsiteEvents #Networking #NewMonth

🤔 Would You Rather: Manage Venue Bookings or Nurture Customer Relationships? Our latest blog dives into this fascinating dilemma. How can dedicated venue and event professionals shift their focus from mundane tasks to what they excel at — creating unforgettable events? 🌟 Event managers often find themselves buried under a mountain of organizational tasks, stretching beyond regular working hours. A startling statistic from a MICE report reveals that 28% of event inquiries on venue websites occur after hours. The catch? Fast response times are crucial, as 70% of requests answered within an hour result in confirmed bookings. 📌 Event management technology isn't just about efficiency; it's about nurturing client relationships. Our blog outlines five compelling ways technology can enhance these connections, from building client loyalty to fostering brand advocacy. We encourage you to reflect — is your current system merely a space-booking tool, or does it help you manage relationships with the people in that space? 👉 Check out our blog to learn more and join the conversation! #EventManagement #CustomerRelationships #VenueBooking #MomentusTech #InnovativeSolutions #EventProfessionals

Did you know that event management is so much more than just planning a party? It's a crucial aspect of any organisation, and here's why! Builds Brand Awareness: Events offer a unique opportunity to showcase your brand's personality, values, and mission, increasing brand recognition and loyalty. Drives Engagement: Well-planned events foster meaningful connections between attendees and speakers, leading to increased engagement, networking, and potential partnerships. Boosts Morale: Events can be a great way to boost team morale, recognition, and motivation, ultimately leading to increased productivity and job satisfaction. Fosters Community: Events bring people together, creating a sense of community and belonging that can lead to lasting relationships and a stronger sense of social connection. Enhances Reputation: By hosting well-organised and memorable events, organisations can establish themselves as thought leaders in their industry, enhancing their reputation and credibility. Supports Business Objectives: Events can be strategically designed to support specific business objectives, such as launching new products or services, or promoting company culture. Don't underestimate the magic of event management! Get in touch today to see how we can turn your vision into a reality. #Friday #PasticheEvents #CorporateEntertainment #EventManagement #EventTechnology #InteractiveExperience #AudienceEngagement #EventHire #ProjectionServices #EventProduction #Costumes #VisualExperience#EventMemories #PartyGoals #EventGoals #CorporateEvents #EventEquipment #HireService