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“Amazing things will happen when you listen to the consumer.” Jonahan Midenhal, CMO of Airbnb Visit bit.ly/BBuzzBook to schedule your introductory session and discuss a range of ways, to capture your customer's voice! We have the tools! Join the Buzz! #marketingtips #branding #marketing #marketingdigital #socialmediamarketing #design #smallbusiness

“THAT is not your brand, and here’s why…” I've been having the same meeting all day. So here's a hot take from those conversations on building a brand. ⬇️ ___ 👋 I'm Scout Driscoll, a 20-year founder passionate about helping start-ups become end-ups. Learn about the agency I built, DesignScout | A Branding Agency.  Transformative branding for delightfully rebellious businesses. www.designscout.com Airbnb #brand #lifestylebrands

Airbnb Inc.'s recent strategic shift in marketing, emphasising brand marketing over search-engine marketing, offers a valuable case study in the evolving landscape of brand management and its impact on business performance. Read more: https://lnkd.in/dfBNmFTZ . #AirBnB #Marketing #BrandMarketing #Velocity

When Airbnb rebranded in 2014, they didn't just change their logo - they redefined their entire brand identity. Their new 'Bélo' symbol represented 'belonging anywhere', perfectly aligning with their mission. Key takeaways from the rebranding: 1. Clear brand identity tied to mission 2. Consistent messaging across all touchpoints 3. Continuous monitoring and adaptation The result? A brand valued at over $100 billion in 2022. What startup branding success stories inspire you? 

Theme nights are better on Spinzo. We think so, and we’re confident you’ll think so too! From customizable promotions that bring your campaigns to life, to flexible ticketing options that handle bundles and merchandise with ease, Spinzo has it all. Here’s why Spinzo is the go-to for making your theme nights successful: ✨ Customizable Promotions: Bring your theme nights to life with immersive design features. Whether it’s the nostalgia of Grateful Dead Night or the pop culture frenzy of Star Wars Night, tailor every detail—from background videos to custom branding—to create unique, engaging promotions that fans will love. 🎟️ Flexible Ticketing Options: Offer special bundles like a Hello Kitty Night package with a collectible plush or a Margaritaville Night experience with themed merchandise. Spinzo’s add-on and bundle technology makes it easy to manage packages, sizes, inventory, and more! 📊 Real-Time Analytics: Track sales and engagement in real-time. Identify which theme nights are resonating most with your fans and adjust your strategies on the fly. With Spinzo’s analytics tools, you can maximize the success of each event, year after year. 🧙 Success Stories: Teams have seen sold-out crowds and record engagement by leveraging theme nights. Harry Potter Night sold out in 3 weeks, Grateful Dead Night saw 3,500+ tickets sold, and Bob Ross Night brought in nearly $13K in net revenue. Ready to take your theme night promotions to the next level? Do it #TheSpinzoWay #ThemeNights #TicketSalesMadeEasy

Is it time for a 𝐑𝐞𝐛𝐫𝐚𝐧𝐝 or a 𝐁𝐫𝐚𝐧𝐝 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧? Rebranding is a significant undertaking, but sometimes a brand evolution is all that's needed. So, how do you know which path to take? A brand audit can provide valuable insights into whether your current brand is effectively connecting with your target audience. Key questions to consider: ✅Is your brand aligned with your evolving target market? ✅Does your brand accurately reflect your company's values and mission? ✅Is your brand positioning you competitively in the marketplace? If your brand is fundamentally broken, a rebrand might be necessary. Think Airbnb, who completely overhauled their brand to reflect their expanded offerings. However, if your brand core is strong but needs a refresh, a brand evolution could be the answer. The Coca-Cola Company is a prime example of a brand that has successfully evolved over time while maintaining its core identity. 💡Ready to assess your brand's health? Let's chat about your branding goals. DM me for a free consultation. #BrandStrategy #Marketing #CandiceHoMarketing

🚀 An oldie but a goodie here: a 2022 interview with Airbnb CEO Brian Chesky on the power of brand marketing. In the fast-paced world of marketing, it's easy to get caught up in the allure of quick wins through performance marketing. However, it's the power of brand marketing that truly sets the stage for long-term success. Here are the top 5 reasons: 1) Building for the Future: Brand marketing is about crafting a story and identity that resonates deeply with your audience, laying the foundation for lasting relationships. 2) Emotional Connection: It transcends mere transactions, forging an emotional bond with customers, and making them choose your brand over others. 3) Stand Out: In a sea of competitors, a strong brand is your beacon, guiding customers to your shores. 4) The Premium Edge: A well-established brand can command a price premium, a testament to perceived value and quality. 5) Enhanced Performance Marketing: A robust brand amplifies the impact of your performance marketing efforts, driving higher conversions. Strong brands navigate market fluctuations with grace, emerging stronger from challenges. Investing in brand marketing isn't just about creating a logo or a catchy tagline; it's about building the heart and soul of your company. It makes customers come back, recommend you to others, and choose you over competitors, even when the economic tide turns. DM Team Colony5 to learn more about how you can beat the competitors by enhancing your company's brand strategy. #Brand #Brandmarketing #Communications #Colony5

Attention is Real Estate! In 2024 and beyond, the most valuable space a brand can occupy is in the minds of its consumers. But attention isn’t free—it’s earned by delivering genuine value. We help brands strengthen relationships through high-performance digital experiences that turn consumer attention into lasting impact. Want to stop competing for attention and start earning it? Let’s connect. https://xroads.tech/ #AttentionEconomy #BrandEngagement #DigitalGrowth #Crossroads

Building a Brand For Your Side Hustle: What You Need To Know Starting a side hustle can be an exciting and challenging experience. It requires a lot of hard work, dedication, and perseverance. However, building a brand for your side hustle can be even more challenging. You need to create a brand that stands out in a crowded market and resonates with your target audience. In this article, we will discuss what you need to know to build a successful brand for your side hustle. Have Annie read you this article https://buff.ly/4aiFy5W #webdesign #webdesigner #webdesigners #sitespeedoptimization #logocreation #logodesigns #brandingdesign #branding #reputationmanagement