Riccardo Fucile’s Post

How does this sound? 👇🏼 “We have a range of beauty products that include skincare and makeup.” And this? 👇🏼 “Our purpose is to help women celebrate individuality and enhance their natural beauty with our no-makeup makeup products.” Most beauty brands fail to stand out as they only focus on ‘what they sell.’   When you only talk about what beauty products you sell, you’re prompting your customers to think analytically. And buying decisions are made emotionally and then justified logically. 🙌🏼 Start by talking about:  ➡️You want to help your customers with __ because ___ (Your purpose, vision, mission and story.) ➡️You will help your customer by ___ (How will you solve their problem.) ➡️You sell __ products and __ change it will bring in your audience. (What products do you sell and what transformation will it bring in your customers.) #brandstorytelling #brandstory #beautyindustry #beautybusiness #beautybrands #branding #brandingtips #womenempowerment #womenentrepreneurs #womeninbusiness #storytellingforbusiness #wednesdaywisdom #brandstrategy #marketingstrategy #entrepreneurmindset #socialemediamarketing #smallbusinessmarketing #brandbuilding #womenempoweringwomen #womenfounders #skincare #makeup #fragrances #haircare

More a less every skincare brand has the exact same messaging. They target mixed groups of people like: - People with dry skin, acne and baggy eyes - People with hyperpigmentation, pimples & blackheads You want to target one specific group. For example: - Women in their late 30s who have acne By focussing on one group and one problem, you are limiting variables which then makes testing easier. By running an ad like this, you now know that acne is what sells. Whereas, if you run ads that talk about acne, dry skin and baggy eyes, you have no clear vision of what is causing the consumer to buy. By doing 1 group focussing, it makes scaling so much easier. You can now say the same message to the same audience in a different way.

Beauty Age : Today a reality? The beauty industry is evolving, and so is the debate surrounding age verification for skincare products. In her article, "Should You Get Carded for Skincare?" Faran Krentcil explores the implications of this controversial topic. Some argue that age restrictions should apply to skincare products, while others believe it could exclude individuals who don't fit the typical age brackets. Instead of carding, could we focus on educating consumers about skincare ingredients? Striking a balance between safety and accessibility is crucial. Let's collaborate to find a middle ground that ensures safety without alienating anyone. #skincare #beautyindustry #ageverification

🚀 Men’s Beauty Products: A Billion-Dollar Trend 🚀 The beauty industry is evolving, and men are taking center stage. From beard care to skincare and even cosmetics, the demand for men’s beauty products is skyrocketing, with the market growing by $5 billion and counting! 🌟 What’s fueling this surge? Male celebrities are leading the charge, normalizing and even glamorizing self-care routines. With big names launching their own skincare lines, it's clear that beauty is no longer just a woman's game. 💼 #mensbeauty #skincareformen #beautyindustry #markettrends #selfcare #malegrooming #productinnovation #beautyrevolution

Today, we are tipping our hats to a women’s skincare and beauty pioneer - Elizabeth Arden. She's credited with founding many practices we take for granted today, from color-coordinated makeup to understanding the science behind skincare. Social media caption: As a brand aiming to uphold the best standards in skincare, we are taking inspiration from pioneering women in skincare and beauty. Elizabeth Arden, the cosmetics giant, was a fundamental part of how we utilize skincare today. She pioneered many scientific processes to develop skincare products and inspired hundreds of brands to follow suit and create the best products for women’s skincare. Arden inspires beauty and skincare brands everywhere to uphold the best standards of skin care development that meet your client’s needs and cater to all kinds of women worldwide. #WomenInSkinCare #WomenPioneers #WomenInBusiness #BeautyGiants #CosmeticPioneers #GenovieMD #FemalePower

Of course it does 😊 Sephora has many products, many brands, they are a huge beauty business. But I see it as- there are so many choices- and you'd have to test them all. I've used my product line for years, tried and true. And I'm sticking with what works. I like to keep it simple. Going to Sephora makes it very confusing- even I get confused when I go. I like to know what's happening in trends, and use my line of makeup to get those looks! What I mean is that there are high-end products out there that: 🫧 are clean, 🌟 that work to revitalize and rejuvenate your skin 🔒 and that are not sold in Sephora or mass-marketed to women of all ages. I’ve been a professional make-up artist since 1980, and I know what works to make skin look good. Comment “💄” Below to find out more about the skincare and cosmetics lines I swear by. #BeautyExpert #CuratedCosmetics #ProductPro #NoMoreGuessWork #MakeupMadeEasy #TheBestBeautyProducts

Check out Shakeup Cosmetics | B Corp™ ! We talk about self care but it has been more focused on the feminine demo. Love this approach from this brand. EVERYONE needs self care! Checkout the massive opportunity and need in men’s skincare! Takeaways from this article: “The global men's skincare products market is set to grow from $14.1 billion in 2022 to $23.2 billion by 2029 according to Azoth Analytics. “With our standout brand image, clear masstige price positioning, “made in Britain” badge of quality, and our solution-driven innovative and efficacious products, we managed to attract and onboard several reputable distributor partners across various key markets. As a result, our revenue jumped 300% YoY in FY21–22, allowing us to grow the team and expand our range.” “We have been pleasantly surprised by how quickly men all around the world have embraced our mission to enhance men’s self-being through self-care. As a brand, we set out to offer solution-driven face care products specifically designed for men’s skin, empowering them to look and feel their best.” #skincare #mensskincare #selfcare #beauty #confidence

The Impact of Inclusive Formulations on Skincare Industry Discover the importance of considering every nationality, culture, ethnicity, and race in skincare formulations. Learn how brands can effectively translate their ethos to consumers and create products that cater to diverse skin needs. #InclusiveSkincare #SkinCareFormulations #DiversityInBeauty #CulturalInclusivity #EthnicityInSkincare #RaceAndBeauty #SkincareScience #EffectiveCommunication #DiverseSkinNeeds #BeautyIndustry

Shakeup Cosmetics | B Corp™: BeautyMatter FUTURE50 2024 Brand Highlight Shakeup was founded by twin brothers Shane Xin Carnell-Xu and Jake Xu, former creative agency co-owners who worked with global beauty brands for over 10 years. "We have been pleasantly surprised by how quickly men all around the world have embraced our mission to enhance men’s self-being through self-care. As a brand, we set out to offer solution-driven face care products specifically designed for men’s skin, empowering them to look and feel their best." Read the insights shared by Shakeup co-founder Shane Xin Carnell-Xu at the link below. #BeautyMatter #FUTURE50 #mens #skincare #beautybusiness

Skincare isn't just for women anymore. Even my mom is sending me reels about the latest men's skincare routines! Today I learned that the men's skincare market isn't just booming—it's mainstream, and major brands are taking notice. The beauty industry is buzzing with excitement as men's skincare takes center stage. It's no longer a niche interest; it's a full-fledged movement, and even my mom is on board, sharing the latest skincare tips for men! Established brands like Clinique and The Ordinary are expanding their product lines to cater to men, recognizing the immense potential of this market. Men are no longer content with generic products; they demand tailored solutions that address their specific needs and concerns. They're seeking out products that tackle issues like razor burn, ingrown hairs, and oiliness, while also offering anti-aging benefits. The takeaway? Men's skincare is here to stay, and it's changing the face of the beauty industry. Brands that embrace this shift and cater to men's unique needs will be the ones to thrive in this evolving landscape. #todayilearnt #skincare #mensskincare #disruption #innovation