Richard Hill’s Post

We read this news piece with great interest, and are keen to hear more from both sides: Are the #Chinese #Automotive OEMs about to enter the market prepared for the brand-building work that's needed beyond consideration? …or will retailers need to step up and support customers post-purchase to deliver the aftersales aftercare UK #car buyers expect? Where will their responsibilities lie? There’s a lot of talk about #network structure but less noise about the #brandbuilding needed to convince #UK consumers to buy - whether or not the product and the price are great! #customerexperience

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