Richard Moniz 👀’s Post

Shout out to Dose Juice for their amazing organic Immunity shots! I take 1 or 2 a week and that increases if I attend larger gatherings. This new extra strength one is definitely strong, but my body feels terrific after taking one! If you want to try the shot, they're going to be sampling it at the Canadian Health Food Association show in a few weeks in Toronto. Let's all finish this week strong.

How Eye Tracking Saved a Major Canadian CPG's Packaging Design A few years back, I had the opportunity to work with a leading Canadian CPG company that was about to launch a new package design in a category in which they held a major shelf presence. Their new design had gone through multiple iterations and countless focus groups, and they were confident it was a winner. They engaged us to verify their design using our eye-tracking methodology. We orchestrated a true-to-life shopping scenario in our warehouse, replicating store sections with actual products. Over a span of two weeks, we had 300 participants navigate these sections—half exposed to the original packaging, and the other half to the new design. The results were crystal clear: the new package design, despite all the focus group approval, was getting completely lost on the shelf. Sales would have likely plummeted had it gone to market. Armed with these insights, the company postponed the launch and re-designed the package, this time with a clear understanding of how it would perform in a real retail environment. The new design performed very well and was the one they decided to launch (despite all the 'success' the other design had). Experiences like this have reinforced a critical lesson: investing in eye tracking is investing in the success of your product on the shelf. It’s not just about what looks good on paper—it’s about what gets noticed in the real world. It's also the reason I continue to work with eye tracking today. #PackagingDesign #EyeTracking #CPG #ConsumerInsights #RetailStrategy #GrowWithRich

Unlock the Secret to Making Your Product Unmissable on the Shelf. https://lnkd.in/etv_rMsr

---------- Is your brand name taking up too much space on your packaging? ---------- Keeping the logo or brand name subtle does benefit a brand, allowing other elements like product benefits, flavors, or ingredients to take center stage. Eye-tracking studies often show that first-time buyers are more drawn to bold visuals, clear product benefits, and flavors that resonate with their needs at that moment rather than the brand name itself. This makes it essential to prioritize what customers care about most when scanning shelves. Look at brands like Belgian Boys, focusing more on the product type and imagery than the brand name. Minor Figures, with its playful artwork and simplicity leading the visual hierarchy, or La Presserie, where the packaging emphasizes ingredients over the brand. Even Welly, a brand my kids love because they love to collect the bandage tins, minimizes its branding in favor of bold colors and creative visuals. These brands show how a less prominent logo can shift attention to what matters—what's inside the package. Eye-tracking research shows that packaging design that guides customers to product benefits or exciting elements can directly impact purchasing decisions. The brand's prominence is much less critical when targeting new customers, especially as a newer brand. However, you don’t want to roll out a design that’s too disruptive; doing so could alienate your loyal customers who rely on some familiarity to feel connected to the product. Are there any brand minimizers I didn't mention that you think are worth a callout!? #RethinkBrand #PackageDesign #EmphasizeBenefits #RefocusAttention #PackageDesignChange #EyeTracking #GrowWithRich

A typical scenario: A Canadian at home sees a Social Media post for a product made by a brand they've been following for a while and is curious to try it. Let's go see if they direct ship to Canada - No okay -cue the email reminders telling them that they have left something in their cart (that they likely want to order but cannot) Let's see if they're in any retailer near me - No okay Let's see if they're in a Canadian online retailer - No okay Let's see what people are selling them online for - WOW, I think $1 per wipe is a bit $$$ 😰 And the search continues . . .

I've been testing packages for brands and designers online for a while now and recently compiling that data. I'm curious to see if commonalities exist between top-performing brands on the shelf. In particular, I want to: • Identify the designs that grab attention quickly AND • Identify designs that drive engagement. In the past, I've worked with retailers and brands using virtual reality and eye tracking to iteratively test planogram after planogram to determine best practices in maximizing basket, minimizing time, and increasing shopper satisfaction. I'm taking a similar approach to packaging in this case. Keep your eyes open for the first post this week! #DesignTesting #BestDesignPractices #YouShouldTestYourDesigns #PackageDesign #EyeTracking #GrowWithRich

It was a pleasure to be a guest on what has become one of my favorite podcasts! It was interesting to hear about how the experiences of designing packages overlap with some of the successes I've seen in my packaging work. I've always been a fan of working with designers because my work just helps them refine and enhance their creative designs. This can help add a rocket booster to a new package design.

🌱📦 Even the best intentions with packaging design can backfire. 📦🌱 In the world of CPG rebranding, I've posted about the infamous Tropicana debacle. But one I recently recalled was the Sun Chips compostable bag saga. In 2010, Frito-Lay introduced a new eco-friendly bag for Sun Chips from plant-based materials. The bag was designed to break down in a compost pile within 14 weeks—a fantastic step towards sustainability, right? Well, not quite. Despite the good intentions, the new packaging had a significant flaw: it was loud. The compostable material was so noisy that it disrupted conversations and made snacking an unpleasant experience for many. As a reference, the decibel level was 95. For those who aren't decibel experts (myself included), a typical chip bag is about 75, and a lawnmower is 90. The focus on environmental benefits overshadowed the practical aspects of user experience, leading to a significant drop in sales. So why am I rambling? While innovative packaging is crucial, it's equally important to consider the holistic customer experience. Balancing sustainability with practicality ensures that good intentions translate into positive consumer reception. Have you encountered other packaging where well-intentioned changes missed the mark? #PackagingDesign #Sustainability #CPG #ConsumerExperience #BrandingFails #GrowWithRich

Are you struggling with a brand design change? Eye-tracking technology reveals which design elements attract consumers and encourage them to pick up your product. Testing and improving your packaging design based on these insights ensures your product stands out on the shelf. Rich Insights Research can assist you in refining packaging that captivates and converts shoppers. Increase your shelf appeal with eye-tracking insights. Showing your designs to people online and capturing their raw initial attention is one of the best ways to understand better how your product is visually consumed. This allows you, as a brand (or as a designer), to easily make the tweaks needed to extract the maximum potential out of your designs. Don’t let your product get lost on the shelf. Let’s test and improve packaging that stands out and sells! #EyeTracking #ShelfAppeal #ConsumerAttraction #PackagingDesign #DataDrivenDesign #Marketing #CPG #RetailSuccess #ProductVisibility #PackagingInnovation #GrowWithRich

Seemed like it was worth sharing. Thanks Nick Saltarelli!