Richard Cawood’s Post

🚀 Adobe Just Changed The Game! #Sora, #Runway Gen-2 & #Pika in Premiere?! Adobe has just turned heads with an announcement so compelling, it’s a game changer for Premiere users! 🎨 Adobe has unveiled their new 'Firefly' video model, further building on the anticipation created during last year’s Adobe Max. The feature that caught everyone’s attention was the video inpainting, which allows for seamless edits directly in the footage. 🛠️ Imagine selecting a region with a pen tool, generating a video asset via #AdobeFirefly, and choosing your edit approach like in Photoshop - but for video! The tech tracks camera movements and offers impressive rotoscoping through object detection. It’s not just about hiding a poster on a white wall; it’s about transforming scenes entirely, maintaining the original feel of the footage. 🔗 Furthermore, Adobe is now integrating third-party AI models like Pika and Sora into Premiere. This means you can extend video clips directly in Premiere without the back and forth of traditional methods. Imagine the possibilities with AI-enhanced content creation! 🤔 Curious about the practicalities? The integration allows for dynamic adjustments and extensions, suggesting a seamless workflow previously unimagined. Although Sora's inclusion isn't confirmed for the immediate update, its showcase hints at promising developments. Adobe’s strides in AI video technology are transforming how we create. So don't cancel your Adobe subscription just yet, as there is great news coming down the grapevine, I think, really soon. #AdobePremiere #NAB2024 #VideoEditing #AI #Innovation #CreativeTech

Adobe continues to revolutionize the creative landscape with Firefly Image 3, now available in Photoshop (beta). This cutting-edge tool harnesses AI to push the boundaries of creativity with features like Generative Fill and Expand, enabling artists to craft entire scenes from scratch or seamlessly integrate new backgrounds. Whether you're looking to enhance image quality or create variations of your favorite visuals, Firefly Image 3 offers a suite of capabilities designed to streamline the creative process and unlock new possibilities. Additionally, Adobe's recent update to Adobe Premier Pro introduces innovative AI features that further solidify its leadership in video editing and image manipulation. As Adobe integrates AI more deeply into its tools, the potential for creative innovation expands, promising a future where the boundaries of art and technology continue to blur. Stay ahead in the creative game with Adobe's suite of tools—where your next masterpiece is just a click away. #ai #tech #adobe

🎨 Exciting updates from #AdobeMax2024! Here are the key highlights: 🎥 Adobe launches its first generative AI video model, now available in Premiere Pro 🖼️ Photoshop gets new AI tools, including automatic background distraction removal 📱 Lightroom mobile now offers AI "quick actions" for easy retouching 🤝 Frame.io receives its biggest update since 2015, enhancing collaboration features 🧠 "Project Concept" introduced - a new planning app for creative brainstorming 🎨 Firefly Image Model V4 teased, promising easier editing of generated images 📸 Frame.io's camera-to-cloud integration showcased with near-instant photo syncing Adobe continues to push the boundaries of creative software with AI integration and improved collaboration tools. Exciting times ahead for designers and content creators! #AdobeCreativeCloud #DigitalCreativity #AIinDesign Link here: https://lnkd.in/ezj4yqQ8

✨ From Paper to Pixel: Adobe MAX’s New Vector Magic! ✨ Adobe has introduced Project Remix A Lot, a groundbreaking tool designed to transform sketches into polished designs effortlessly ✏️🧑💻 . This innovative feature leverages generative AI to guide users through the creative process, allowing for adjustments to fit various shapes and sizes, even irregular ones. How it Works: Start with a rough sketch and refine it using an inspiration image. The tool acts like a personalized creative assistant, ensuring your style remains consistent across different canvases. Key Benefits 🔑 : Simplifies the transition from concept to finished product. Maintains artistic integrity while enhancing design flexibility. Facilitates quick iterations, making it easier for creators to explore multiple design options. This addition is part of Adobe's broader push to integrate AI capabilities into its Creative Cloud suite, enhancing productivity and creativity for users across various platforms. 💭 What do you think about this new feature? Check out Adobe's latest feature that turns paper sketches into digital, vectorized art! Watch the full video from Adobe MAX 2024 (https://lnkd.in/gbYz5bDf) 💻🎨 #adobe #ai #adobemax

With every Adobe MAX conference, we get a fresh wave of innovation. Last week’s event was no different. But as always, tools are just tools. The real shift happens when they genuinely enhance productivity and creativity, and Adobe's use of GenAI is doing just that. Here are some of our favorite announcements: 📹 𝐀𝐝𝐨𝐛𝐞 𝐅𝐢𝐫𝐞𝐟𝐥𝐲 𝐕𝐢𝐝𝐞𝐨: Trained on licensed content, this AI video generator is setting a much-needed ethical standard. In an industry that often feels like the Wild West, Adobe’s commitment to responsible AI usage is exactly what we need right now. 🎬 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐄𝐱𝐭𝐞𝐧𝐝 𝐢𝐧 𝐏𝐫𝐞𝐦𝐢𝐞𝐫𝐞 𝐏𝐫𝐨: Perfect for video editors. Hold a shot and extend a clip by a few extra seconds to sync with audio or make a seamless transition. 🎨 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐂𝐨𝐧𝐜𝐞𝐩𝐭: For creative teams, this GenAI tool enables real-time ideation by remixing patterns, textures, forms, and styles, helping explore and communicate ideas early in the process. 🔄 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐓𝐮𝐫𝐧𝐭𝐚𝐛𝐥𝐞: The promise of this tool is to let you rotate 2D vectors as if they were 3D—a game changer if it lives up to expectations. These tools go one step further in helping us focus more on what truly matters—ideas and concepts—while streamlining production for more creative and impactful campaigns. #AdobeMAX #GenAI #CreativeInnovation #DigitalMarketing #MarketingTools #VideoEditing

Adobe MAX 2024 jaw-dropping announcements! 🎉 From new partnerships to revolutionary features, this year’s MAX proves that creativity has officially changed forever. 🔥 Here’s a sneak peek: More power to the creators – Illustrator & InDesign just got even more speed, precision, and power. Partnerships that redefine performance marketing: 📈 Adobe + Google’s Campaign Manager 360 👻 Adobe + Snap 📢 Adobe + Microsoft Advertising 🎶 Adobe + TikTok 💥 Introducing Frame.io V4 – Reimagined and ready for action! ⚡️ Supercharge your creativity: • New Adobe Express features as a creativity multiplier • Photoshop innovations that go beyond image editing into 3D design and ideation • Lightroom’s latest updates bringing more power to photographers ✨ AI-Driven Creativity: • Project Neo (beta): Take your vision to new dimensions • Generate Video (beta): Now live on the Firefly Web App • Project Concept: AI-powered mood boards & concepting made easy 🌍 AI for All: Adobe’s new skilling initiative to bring AI literacy and content creation to 30 million people worldwide. Even Gatorade is in on the action – creating customizable bottles powered by Adobe Firefly’s generative AI! 🥤 Five years strong: Reflecting on our journey with AI Ethics Principles. 🎨 With everything from creative innovations to transformative partnerships, Adobe MAX 2024 proves that creativity will never be the same again. Stay tuned as I deep-dive into these announcements over the next few days – you won’t want to miss it! #AdobeMAX #CreativityChangedForever #AdobeExpress #AI #GenAI #PerformanceMarketing #DesignTools

With every Adobe MAX conference, we get a fresh wave of innovation. Last week’s event was no different. But as always, 'les outils ne font pas l'artisan' (tools do not make the craftsman). However, a real shift happens when they genuinely enhance both productivity and creativity, and Adobe's use of GenAI is doing just that. Here are some of my favorite announcements: 📹 𝐀𝐝𝐨𝐛𝐞 𝐅𝐢𝐫𝐞𝐟𝐥𝐲 𝐕𝐢𝐝𝐞𝐨: Trained on licensed content, this AI video generator is setting a much-needed ethical standard. In an industry that often feels like the Wild West, Adobe’s commitment to responsible AI usage is exactly what we need right now. 🎬 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐄𝐱𝐭𝐞𝐧𝐝 𝐢𝐧 𝐏𝐫𝐞𝐦𝐢𝐞𝐫𝐞 𝐏𝐫𝐨: Perfect for video editors. Hold a shot and extend a clip by a few extra seconds to sync with audio or make a seamless transition. 🎨 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐂𝐨𝐧𝐜𝐞𝐩𝐭: For creative teams, this tool enables real-time ideation by remixing textures, forms, and styles, helping explore and communicate ideas early in the process. I can’t wait to try this one. 🔄 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐓𝐮𝐫𝐧𝐭𝐚𝐛𝐥𝐞: The promise of this tool is to let you rotate 2D vectors as if they were 3D—a game changer if it lives up to expectations. These tools go one step further in helping us focus more on what truly matters—ideas and concepts—while streamlining production for more creative and impactful campaigns. Videos Credits: Adobe

Adobe MAX 2024 went live this week, and there’s nothing quite like being surrounded by thousands of other designers. As the largest conference of its kind, the creative energy is unmatched. Of course, Generative AI stole the show. Here are a few standout features from the keynote: • 🧠 Distraction Removal in Photoshop (live) — an extension to the already powerful Generative Fill. Effortlessly clean up your images with just a click. • 🎬 Object Selection in Premiere Pro (future-beta) — say goodbye to old-fashioned rotoscoping. This new feature dramatically streamlines mask tracking/animation. Both of these are massive time savers that will speed up workflows! One especially exciting reveal was Generative AI Text-to-Video (and image-to-video!) coming to Firefly (live-beta). It’s the only generative AI video model that’s commercially safe because it’s not trained by scraping the internet … another showcase of how Adobe truly thinks about creators. It's all about augmenting the creative process, not replacing it. But the moment that had me saying “wow” out loud? 🚨 Generative Extend (live-beta) in Premiere. Imagine extending a video like magic with no loss in quality. Just incredible. If you missed the keynote, you can watch it here: https://lnkd.in/gJxVGHvH If you just want to check out what I thought the killer feature was, check it out here and let me know if you agree: #adobe #adobemax #adobemax2024 #creative #design #photoshop #permierepro

Why is Adobe Set to Dominate AI Design? Back in August 2023, when I pitched a campaign for a shoe brand, AI tools like Midjourney and DALL-E were all the rage. But instead, I chose Adobe Firefly—and the results spoke for themselves. The visuals were spot-on, the project ran smoothly, and the experience made me realize Adobe’s AI has serious staying power. Today, as an artist, I’m convinced Adobe will outshine other AI tools. With Photoshop, Illustrator, and just a bit of aesthetic sense, Adobe’s suite feels more like a creative partner than a tool. Firefly and the Scribble feature, for example, don’t just generate designs—they bring precise compositions to life, exactly as envisioned. In an era where demand for quality AI-driven design is surging (just look at the wait times on Firefly), Adobe’s approach feels refreshingly grounded. It’s not about reinventing the wheel but about enhancing what creatives already do best. #AdobeFirefly #AIDesign #CreativeInnovation #FutureOfDesign #AdobeAI

🔥 Creative news you need to know: - Adobe teased AI tools for Premiere Pro, including the ability to add & remove objects, extend clips, and generate b-roll with AI; they'll be partnering with Runway, Pika, and Runway for this. - Figma released variables for typography and gradients and "Code Connect" for developers. - Spline released a new 3D generation AI tool that allows you to create any 3D object with a text prompt. - Adobe was caught training its “ethical AI model,” Adobe 'Firefly' on thousands of Midjourney (AI) images. - Framer released updates to Canvas, including impact editing, previewing, and animating, and improvements specific to 3D workflows. - Elgato released a new “Neo” lineup, which includes plug-and-play variants of their creator products. - Netflix's recent true crime documentary, ‘Jennifer Did,’ is suspected to have used AI imagery. - Adobe is hosting its MAX London conference on April 23rd. - HeyGen released UGC-style AI avatars that can create videos for you based on a URL (from Amazon, Shopify store, etc.). - ElevenLabs partnered with Audacy, Inc. to create a “library of voices for Audacy to deliver custom experiences for listeners and advertising clients.” - Microsoft’s “VASA-1” research project allows users to create AI deepfakes based on a single image. For links to these news articles: https://lnkd.in/e-QKvZNM