Richard K. Howe’s Post

Customers expect more than just #shopping for products — they crave experiences tailored to their unique needs. From personalized recommendations to dynamic content. Brands that embrace this quickly are setting themselves apart, creating deeper connections and driving greater loyalty.

As someone deeply immersed in the advertising industry, I’ve been reflecting on the evolving landscape of consumer engagement, and I found out that the average person spends nearly two hours weekly shopping for groceries, which is a significant opportunity for brands to connect with consumers right at the point of purchase. In-store advertising has become increasingly relevant in the past years, and it’s fascinating to see how dynamic displays can capture attention and influence buying decisions. With tools like TOWR, for example, we can enhance these experiences, but it’s not just about the technology—it’s about understanding consumer behavior and creating meaningful interactions. In my view, when done right, in-store advertising can drive impulse purchases and foster brand loyalty, turning a routine shopping trip into an engaging experience. As we move forward, I believe there’s immense potential for brands to rethink their strategies in this space. But I’d love to hear your thoughts!

Great day out at the DMWF in London yesterday. Here are my three key takeaways... 1️⃣ Advertising needs to be contextual but not interrupt your user experience. Uber spoke about how they partner with brands to deliver in app adverts that are relevant to the riders end destination. They also change the format of the ad based on where they are in their user journey as not to interrupt their experience. 2️⃣ It's all about the optimum channel not omnichannel. Fairly self explanatory but you should be looking at optimising the channels your customers want to receive information, not just littering platforms with content for contents sake. 3️⃣ Marketing metrics have become about satisfying shareholders, not about improving customer experience. And finally, yes, I am sneaking in a fourth... There are other people wanting to rid the world of the marketing funnel!! 🤗 Turning your marketing funnel into a circular journey is the way forwards for customer-centricity, for your marketing metrics, for your marketing process, for your marketing platforms, all of your marketing and your sanity. #contextmarketingconsultancy #marketing

Imagine your apparel brand wants to make the most of holiday shoppers who are already out and about but aren’t heading directly to a store. Using Foursquare’s location-based insights, you can identify nearby high-traffic areas where people shop. 🎯 The results? The ability to reach your consumers with the right messaging at the right time, boosting in-store foot traffic and online conversions. 📈 Swipe to see how this approach could work for you, too! #holidayshopping #marketing #locationintelligence

Most of Cloudinary's e-commerce customers do some serious business on Black Friday, and video became a bigger part of that success in 2024 than ever before. Why? Video is the ultimate storytelling tool. From immersive product demos to quick-loading ads, it connects with audiences faster and more deeply than static visuals. Taking advantage of our AI-powered automations, brands are able to streamlines workflows, reduce costs, and ensure every asset looks its best everywhere. As video continues to prove itself a critical engagement engine for e-commerce brands, one thing is clear: if your visuals don’t move, neither will your audience. -- #BlackFriday #eCommerce #VisualMedia #VideoMarketing

Instacart introduces new advertising tools, including recipes, occasions, and bundles, to create immersive consumer experiences and boost brand engagement. Read the Latest full News - https://lnkd.in/dfeC2-yG #MarTech #MarTechedge #Instacart #DigitalAdvertising #BrandEngagement #ConsumerDiscovery #Recipes #ThematicMerchandising #InnovativeAdvertising #GroceryTech #Ecommerce

National vision. Local execution. This balance has never been more critical for multi-location brands. Criteo's Sherry Smith explores how CMOs are redefining consumer engagement: https://hubs.la/Q033wfq40 #GlobalMarketing #RetailMediaNetworks #DataDrivenStrategy #LocalizedMarketing #BrandLoyalty #CMOInsights #MultiLocationStrategy #Criteo

The Future of Retail: Unleashing the Power of Social Commerce The digital landscape is transforming retail through the fusion of social media and commerce. Here’s a glimpse into this exciting future: 1-Seamless Shopping Experiences: Discovering products on platforms like Instagram and purchasing them without leaving the app creates a frictionless, intuitive buying process. 2-Enhanced Consumer Engagement: Shoppable posts turn shopping into an interactive experience. By exploring products through captivating visuals and direct links, consumers form deeper connections with brands, driving higher conversion rates. 3-Data-Driven Personalization: Social commerce platforms utilize advanced analytics to understand consumer preferences and behaviors, offering personalized content and recommendations that enhance the shopping experience and boost loyalty. The synergy between social media and commerce is paving the way for dynamic, personalized, and enjoyable shopping experiences worldwide. #RetailInnovation #SocialCommerce #ShoppablePosts #DigitalMarketing #FutureOfRetail #Ecommerce #CustomerExperience

🚀 With 79% of Gen Z making purchases after viewing Reels, it's clear that engaging content is a key driver of consumer behavior. Additionally, 46.5% of consumers prefer to shop independently, highlighting the growing demand for seamless and self-guided shopping experiences. As retail continues to evolve, leveraging these insights is essential for staying competitive in a digital landscape. 📊

I've been thinking about the future of e-commerce, and one thing that's been on my mind for quite a while is how rapidly people’s ways of discovering and buying products are changing. Yet, online stores' structure has remained almost the same for over 20 years. What do you think will be the biggest changes in online shopping over the next decade?