Richard Rosenthal’s Post

Presidential debate with more than 51 million viewers The Thursday night debate between President Joe Biden and former President Donald Trump on CNN attracted an impressive 51.27 million viewers on television, as reported by Nielsen data. The 90-minute debate, which made waves in the political realm, was simultaneously shown on 22 networks. CNN, hosting the event from its Atlanta studios, provided a live feed to other networks at no cost but with strict guidelines on presentation and branding. CNN boasted the highest viewership with 9.53 million viewers on its main channel, including 3.379 million in the 25-54 demographic. Other networks such as Fox News, ABC News, and MSNBC also garnered significant viewership. CNN hailed the debate as the most-watched program in its history, and the most popular non-sports program on television so far this year. What makes this debate so important to viewers? Let’s share thoughts… #Presidentialdebate #usapresident #worldpolicy

We often talk about the decline of local news in terms of newspapers. I don't think we pay enough attention to what's happening in local television, which has faced its own steep advertising decline (although offset to some degree by retransmission fee revenue). Next month, the oldest TV station in El Paso will end most (and maybe eventually all) of its traditional local news broadcasts. This is national market 89, in the 23rd largest city in the country and a place where vast amounts of important news takes place. Expect more of this. We need to expedite local news solutions. https://lnkd.in/gNs_-XMi

The BBC team launched their new automated junction service this week! This innovative tool delivers the latest headlines directly to viewers, seamlessly bridging TV and digital platforms. 📺🌐 Watch the demo in the video below👇 #digitalinnovation #BBC #newstechnology #collaborateinnovation

📺 The new landscape of opinion-making in TV 🎙️ Despite social media frenzies, television still serves as a vital forum for discussing pressing issues, offering diverse perspectives, and fostering constructive dialogue, all whilst feeding social media with short reels and constant news from any TV show. Unlike social media though, television comes with responsibilities. When occupying a public space in TV as opinion-makers, we have a duty to uphold journalistic principles, promote critical thinking, and ensure that our statements contribute positively to the public discourse. 📡 Amidst the fast-paced nature of TV production and the demand for engaging content, I try not to lose sight of the importance of accuracy, balance, and empathy. I would insist on the quality of opinion-making on television by fostering respectful exchanges, seeking common ground, and presenting well-reasoned arguments. Not a popular approach, but I believe it was the right thing to do. The power of television is not in the level of noise or audience numbers, but in the chance (and duty) it has to inform, educate, and inspire positive change. 💡 How do you see this topic? How would you approach such a role in shaping public opinion? What strategies would you employ to ensure integrity and authenticity in your contributions?! 👇 #OpinionMaking #TVIndustry #PublicDiscourse

Campaigns favor running their spots in local newscasts because they are watched by viewers who are politically engaged and more likely to go out and vote. They tend to be older and more likely to watch traditional TV than younger consumers. #tvnews #tvadvertising #localmedia #localadvertising

RATINGS: VANCE/HANNITY INTERVIEW ON FOX NEWS EASILY BEATS PRESIDENT BIDEN/LESTER HOLT INTERVIEW ON NBC Do you even need to ask who led Night 1 ratings of the Republican National Convention? Fox News DOMINATED with more than 6.1 million viewers from 8-11pm, according to Nielsen data. By comparison, CNN averaged just over 1 million viewers and MSNBC had 1.4 million. Fox News’ audience swelled to 6.9 million for the 10pm hour, well ahead of runners up ABC (2.28 million) and NBC (2.24 million). At 9 PM, Sean Hannity’s exclusive interview with Republican VP candidate JD Vance delivered 6.1 million viewers and 1 million in the 25-54 demo, outpacing Lester Holt’s NBC sit down with President Biden by more than 100% with viewers and 58% with the 25-54 demo. Early Nielsen numbers show Fox News again in the lead for Night 2 delivering 5.2 million in primetime making Fox News #1 AGAIN for the night amongst all competition in broadcast OR cable. [via CableFax Daily, 7/17/24] #foxnews #rnc #nbc #vance #biden #effectvinsights #politics #news

Curious about where voters turn for their debate coverage? Our comprehensive analysis uncovers critical insights: • YouTube Dominance: During and after debate night, YouTube emerged as a primary platform for viewers. Leading channels such as CNN, The Wall Street Journal, and The Daily Show garnered impressive viewership, with figures ranging from 9 to over 16 million views on their debate content. • Simulcast Surge: Major networks including ABC, CBS, NBC, and Fox attracted nearly 8 million households watching live, with varying durations of engagement. • Delayed Viewing: The debate's influence extended beyond the live broadcast. MiQ's analysis identified that nearly 4 million households accessed the debate on demand in the subsequent days. For an in-depth understanding of how digital platforms influence voter engagement, download our official Debate Analysis. #politicalinsights #debate2024 #programmatic #YouTube #wearemiq

Less than half of Generation Z now watch broadcast TV, with only 48% of 16 to 24-year-olds tuning in during an average week, a significant drop from 76% five years ago. According to Ofcom's annual Media Nations report, young adults spent an average of 33 minutes each day watching traditional TV, marking a 16% decrease from the previous year. This shift highlights the evolving media consumption habits of the younger demographic. #GenerationZ #TVViewingTrends #MediaConsumptionChanges

Check out the latest insights from MiQ on last night's presidential debate. Leveraging our industry leading, largest and most diversified TV consumption database we analyzed who tuned in to the debate, with some fascinating results. A few highlights: 1. 75% of last night's debate viewers had not tuned in to the Biden/Trump June debate. 2. 38% of last night's debate viewers have not seen an ad from either Presidential campaign in the last 30 days - despite the ad spend ramping many voters have still not seen crucial messaging from either campaign. 3. 39% of viewers watched last night's debate in it's entirety. With the dynamics of the race completely changed since the June debate, voters are tuning in and hungry for information, the challenge is sometimes reaching them - and we can help with that. Download more insights from last night's debate. https://lnkd.in/epqzQJxq