To outsource, or to internalize (#mediamanagement), that is the question. As marketing budgets get compressed, it's important to consider the benefits and pitfalls of both approaches. IMHO, proper digital media fluency is table stakes regardless of the approach. Whether you're looking to get more from your agencies and / or want to step up your internal capabilities, STEP is ready to assist 👊 #digitalmarketing #ecommerce #learninganddevelopment
Outsourcing vs. internalizing online media management - Pros and cons 👇 https://lnkd.in/eWYcaszV #digitalmarketing #ecommerce