Richard Todd Aguayo 🎬’s Post

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Story Specialist, Creative Conspirator, and Award-Winning Director. "Good stories are unstoppable!"

CORNER POCKET: As a Director, I've been asked to tell many different stories in many different places in many different ways. A lot of the time making what may seem improbable, a reality. This week, I was tasked to take a few photos in a tight space and make it look like it was done without professional help. Which, counterintuitively, takes a lot more work using specific lighting, strategic composition, and a smattering of specialized tools. Show me an "unpolished" piece of popular marketing content, and I'll show you the half dozen or more people behind the scenes that made it happen. It's not the polish that turns people off to professionally produced content, it's the lack of authenticity, artistry, and connection that people push away. People love to be manipulated; they just don't want to know it's happening. Every movie or TV show you love, every song that touches you, every commercial you laugh at, all set out to make you feel something.. on purpose! Likewise, it's the craft that creates the connection that makes you forget you're an audience and makes you feel like you're the only one being spoken to. When telling a story, whether that story is fiction or sales-based, be sure it is crafted with authenticity, artistry and connection, and people will continue coming back for more. #storytellers #videoproduction #marketingandadvertising

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Steve Barrington

Retired from OneSolution Team

7mo

Always like the behind the curtain insight. It takes a special eye to capture the perfect angle and moment!!!

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