It's time to inform your leadership that if they are worried only about how many press hits public relations then they are looking in the wrong direction. They need to focus on how the message impacts the customer.
Rick Sheehy’s Post
More Relevant Posts
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A fascinating article about how #AI will impact #internalcommunications. The ways it will mirror the ways it will impact #publicrelations. #Marketing pay heed. https://lnkd.in/eKnD6jBR
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The mentality that #publicrelations pros and reporters are golfing buddies or something like that still persists. It is a business relationship. That's it!
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This is an article about modern #publicrelations that I promise you no one in marketing leadership and the C-suite has even contemplated. They may not even be interested in right now. https://lnkd.in/dAwtxUci
Is influencer marketing the new PR?
sproutsocial.com
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Some organization's think that when #publicrelations writes a press release the media stops the presses to cover it. No they don't but the press release is a great way to get your keywords out there and increase your visibility a number of ways. #marketing #branding #brand
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I think I speak for many #publicrelations people when I try to tell the C-suite that most crisis are inflicted from within, resulting in the infamous "black swan," crisis. This is an issue that the C-suite needs to be drilled on repeatedly. https://lnkd.in/edfi7WWK
When the Black Swan Comes From Within | FTI Consulting
fticonsulting.com
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#Publicrelations needs to make sure the organization has a #crisiscommunications plan even if the rest of #marketing doesn't care. If you're caught without one the damage will make you ask why you didn't have one?
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