The importance of creativity in public relations can not be overstated. Still, it is a difficult thing to tie down. Here is a great guide to understanding it.
Rick Sheehy’s Post
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A fascinating article about how #AI will impact #internalcommunications. The ways it will mirror the ways it will impact #publicrelations. #Marketing pay heed. https://lnkd.in/eKnD6jBR
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The mentality that #publicrelations pros and reporters are golfing buddies or something like that still persists. It is a business relationship. That's it!
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This is an article about modern #publicrelations that I promise you no one in marketing leadership and the C-suite has even contemplated. They may not even be interested in right now. https://lnkd.in/dAwtxUci
Is influencer marketing the new PR?
sproutsocial.com
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Some organization's think that when #publicrelations writes a press release the media stops the presses to cover it. No they don't but the press release is a great way to get your keywords out there and increase your visibility a number of ways. #marketing #branding #brand
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I think I speak for many #publicrelations people when I try to tell the C-suite that most crisis are inflicted from within, resulting in the infamous "black swan," crisis. This is an issue that the C-suite needs to be drilled on repeatedly. https://lnkd.in/edfi7WWK
When the Black Swan Comes From Within | FTI Consulting
fticonsulting.com
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#Publicrelations needs to make sure the organization has a #crisiscommunications plan even if the rest of #marketing doesn't care. If you're caught without one the damage will make you ask why you didn't have one?
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