What if sustainable transportation just isn’t fun enough? I know that sounds like an oversimplification, but most people seem to underestimate the power of fun with regard to changing commuter behaviour. Perhaps our biggest problem isn’t a lack of infrastructure, but a lack of interest. Take a look at this video about how Bentonville, Arkansas has made cycling much more attractive to commuters by making it fun! https://lnkd.in/e_QHE6WH
