An effective blog with content your audience values is crucial to almost any digital marketing campaign. Ridgeway Communications' client, Leader Silviculture, is a great example of how well-targeted content can help achieve any goal, even those that are seemingly unrelated. Leader Silviculture is a BC-based tree planting company. We partnered with them in 2022 to improve brand awareness and increase applications for their upcoming season. Blogs have been a significant piece of our campaign. They improve SEO, demonstrate Leader's expertise in the industry, and provide planters with helpful resources in the hopes that they check out our careers page. A very successful article we wrote was a guide for buying tree planting boots, a topic that virtually nobody had covered before. It's been massively successful so far with over 800 reads and counting. With the help of this blog and others like it, we increased website traffic by over 10% and received over 200 applications in 2023, resulting in the most successful recruitment season the company has had. Regardless of your objectives, thoughtful blog content that your audience values is a great first step toward knocking them out of the park. If you'd like to learn more about how a digital marketing campaign can help reach your goals, click here: https://lnkd.in/gqA_ahvs Read the article here: https://lnkd.in/gwuFXynk . . . . . . . #linkedin #linkedintips #marketingtips #analytics #socialmedia #kpis #digitalmarketing #success #growth #tipsandtricks #linkedinmarketingtips #communicationstrategy #Ridgewaycommunications #RWC #leadersilviculture #treeplanting #howto #recruitment #silviculture
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