Right Side Up’s Post

Ask yourself this: Are your marketing and messaging “culturally competent” or are you missing the mark entirely? 🌎🌏🌍 Here’s what you’ll catch on our latest episode of Growth Talks: Julia Steele, VP of Marketing at Success Academy Charter Schools, shares the importance of examining your audience’s online and offline behaviors from a cultural lens in order to effectively target them. “Parents find out about school in different methods depending on what kind of culture they’re in. Some parents are extremely online and very reachable by digital channels, but our direct mail channel…is really effective and really strong.” These efforts, coupled with community outreach programs and event marketing strategies, allow Success Academy to be everywhere their ideal audience is, whether digitally or IRL. And these aren’t based on pure assumption—they’re based on deep, deep audience insights and knowing 1️⃣ Where to find their ideal customer and 2️⃣ What to say once they’ve found them. Learn more about culturally competent marketing tactics and how Julia has leveraged data-driven storytelling from her days at Gawker to find success in the education and nonprofit verticals: https://bit.ly/4aIKn9i #Outreach #Education #NonProfit #MarketingInsights

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