Right Side Up’s Post

Lately, I’ve been hearing more and more marketers and brands inquiring about podcast advertising — and it’s clear that the hype is real. From brands looking to reach highly engaged, niche audiences, to those seeking fresh ways to connect with consumers in a more authentic way, podcasting has become a powerful tool in the marketing mix. The ability to tap into a listener’s undivided attention—whether they're driving, working out, or relaxing at home—is something traditional advertising just can't match. Plus, with today's AdTech, it's not just reaching people at the top of the funnel anymore. You're able to reach your customers right when they're ready to buy. It’s been exciting to watch the industry evolve, and I’m seeing firsthand how the right podcast partnerships can help brands unlock incredible ROAS. If you're curious about how podcast advertising can work for your brand, feel free to reach out to me and let’s chat about how we can create something that truly resonates with your audience.

Want to get into podcast advertising, but not really sure how? With over 15 years in the podcast game, we know a thing or 10,000 about advertising in the space. And we’ve distilled all that knowledge and expertise down into one super-easy-to-follow workbook. The Ultimate Podcast Advertising Workbook is your step-by-step guide to building your first campaign (or just a better one).

Podcast Advertising is driving significant top funnel impact! 💥Podcast ads are driving strong brand awareness, motivating listener towards information search and converting to purchases! 🔑Unlock the power of podcast advertising—where 70% of listeners recall your message and 64% see your brand as a perfect fit! Don’t miss the chance to connect with an engaged audience and elevate your brand! #PodcastAdvertising #Advertising #AdReach #AdEngagement #ContextualTargeting #BrandSuitability #DigitalAdvertising

I listen to a ton of podcasts - at the gym, on walks, on the way to my kids' activities. I also take some form of green powder every day. Early on, AG1 grabbed my attention, now I can't stand it. It's not that the ads are bad, they're fine, it's that they're everywhere. Why does this matter? As someone who has run a business and paid for ads, I know that ad budget pulls from other areas (product quality, team pay, new research, etc.). What is the tipping point for awareness? I've heard this ad enough to consider the product, but then it pushed far beyond awareness to annoyance, and then to frustration - feeling like I almost got duped by a brand that must be skimping on quality due to the competitive nature of the market and the incredible amount they're spending on podcast ads. Am I just an old grump and this is successful advertising? #ads #marketing #advertising

🔮 PREDICTION: The latest data release from Libsyn Ads for July 2024 shows promising trends for podcast advertisers, setting the stage for continued growth and innovation in the industry. As podcasts become increasingly mainstream, we can expect to see even more targeted and effective advertising opportunities emerge in the coming months. 1. Enjoying the latest podcast episode of Smart Money Happy Hour hosted by Rachel Cruze and George Kamel? 🎙️ 2. Libsyn Ads’ data release for July 2024 provides valuable insights into the evolving landscape of podcast advertising. 💡 3. As the podcast industry continues to mature, advertisers can look forward to more sophisticated targeting options and better metrics to measure campaign effectiveness. 📊 4. With compliance to v2.2 standards, podcasts and advertisers alike can ensure transparency and accountability, fostering trust and reliability within the ecosystem. 🔒 5. Stay tuned for the innovative ways podcast platforms will leverage this data to offer more personalized and engaging ad experiences for listeners. 🚀 Command Your Brand

Unleash the potential of summer with podcast advertising! Dive into our latest article by TPX CEO Pary Bell, where we explore powerful strategies to leverage seasonal trends and captivate listeners during the sunny months. Read the full article here: https://lnkd.in/gE34GbHQ #PodcastAdvertising #SummerMarketing #MarketingStrategy #BrandEngagement #TPX #Podcasting

When to DIY Meta Ads vs Hire an Ads Pro with Kwadwo Sampany-Kessie | The Strategy Hour Podcast There is definitely a trick to running Meta ads and it can take some time to figure out how to do it. Today, on the show, Kwadwo Sampany-Kessie is sharing when to run Meta ads yourself and when it’s time to hire a pro. He’s a successful Facebook Ads Manager and Strategy Partner and host of The Art of Online Business Podcast. We discuss the strategy and mindset required to run ads like a pro, the benefits of using ads, when to go with organic reach, knowing when to outsource ad management, Meta ad mistakes, and more: https://lnkd.in/ewx-ZXZB

The magic that UGC video content creates focuses on 3 aspects: 👉🏻Authenticity 👉🏻Engagement 👉🏻Context Watch the latest episode on The Commerce Connection, where Sandip and I deep-dive into how UGC is crucial for building trust at the top of the funnel here: https://lnkd.in/dCp6MMgZ Bonus: Discover how to scale your retail brand using the power of video commerce with expert tips from Sandip! #ugc #videocommerce #ecommerce #marketing #podcast

It's no secret that podcast listenership and influence continues to grow rapidly - and of course, the advertising dollars are following. I've been fortunate to manage millions of dollars in podcast ad spend over the years, and I've seen firsthand how this channel can drive measurable direct response results for brands - it was one of our most successful channels at ButcherBox. Recently, I had the opportunity to lead an end-to-end podcast media strategy project with a client - and it's been my favorite consulting project so far! Working with the company's VP of Growth, I helped vet agencies, identified the right partner, developed the strategy, and managed the agency team day-to-day to bring everything together. I really enjoyed the project - not only because it was fun to work on, but also because it is driving real results for the client. So I'm looking for more opportunities like this! If you (or someone you know) are exploring podcast advertising but aren't sure where to start, I'd love to help. I'm happy to act as a guide through the process - from finding the right agency to developing strategy to scaling the campaign. I have seen how valuable it is to have someone with experience identifying potential pitfalls and providing shortcuts - I had someone like this as an advisor in my ButcherBox days! Reach out if you're thinking about podcast advertising or know someone who is. #PodcastAdvertising #MediaStrategy #DigitalMarketing

This week on The Podcast Advertising Playbook, we’re exploring the evolving world of brand safety in podcasting with Valerie Reimer, VP of Ad Tech & Product Partnerships at Acast. In this insightful conversation, we break down the unique challenges and opportunities podcasting presents compared to other media like digital ads and social media. From audience trust to navigating the complexities of kids' content and legal guidelines, we dive deep into the key factors shaping brand safety today. 🔑 Key takeaways: - Why brand safety in podcasting requires more control over tone and trust than digital ads or social media. - How brand safety isn’t just about avoiding controversy, but also about relevance, tone, and building trust with your audience. - The legal and ethical considerations brands must follow, especially when advertising in kids' podcasts. - As podcast advertising continues to grow, understanding how to balance safety, relevance, and audience connection will be critical for brands looking to make a meaningful impact. 🎧 Tune in to hear all the insights: https://lnkd.in/eNAUetTV