Rishabh Jain’s Post

Puzzle: Test is so common for ads - why not for landing experiences? Brands will test 100s of ads to see what works. But they run all of that traffic to the same storefront. Maybe they build a landing page specific to an offer—but even then, there’s an upper limit on how many landers you can ship at one time. Usually a handful at most This incongruence between the ad experience and the storefront experience is friction for the customer experience (and your conversion rate). Until now, there's been no way to send all your traffic to a truly custom storefront that’s contextual to the creative. This is why I’m so excited about what we’re building at FERMÀT going into 2024. There’s no limit on the number of custom storefronts you can launch—with no engineering lift. I’ll drop a few of my favorite case studies in the comments if you want to check them out.