Rishi Raj Jain’s Post

The psychology of lettering fonts: There are more styles of lettering (fonts) available than you can shake a stick at. Fonts that could evoke feelings of joy, or happiness, or terror, or melancholy. Have you ever thought what the steps were in designing a logo or ad campaign? Imagine the starbucks logo used a Pepper font, or if the Fedex logo used Geo Slab font? Someone thought long and hard of which font was the best to evoke a feeling and portray a message to the public for those logos. There are literally thousands of lettering styles out there. Choosing the right one is important. An auto mechanic shop would not use Embassy BT for their advertising. A ladies beauty shop would not use Folio Extra Bold for their advertising. Besides the thousands of font styles, many fonts have different weights of their font from thin to extra bold - what I call families of fonts. A sign of an inexperienced designer is using fonts that are hard to see and read. Some fonts can be seen far away while others you need be close to see. For instance using all capitals when using old English or a script font is a no-no. Another sign of a inexperienced designer is someone who over-uses the same fonts like Arial, Times Roman or Comic Sans. Designers should not be afraid to experiment with other fonts that show their creativity and versatility. They should know how to change the default font on their computer. Readability is an important factor. The font used should make the design easy to see and understand. If you spend 30 seconds or more trying to read what a design is saying – that is too long. Optimally 5 seconds is the time it should take you to see and understand a design.

Your fonts could be giving potential clients the ick. (Your favorite font isn't necessarily the right font) Comic Sans IRL feels a bit... uncanny valley. There's a good reason for that. It's the internet's default option for snark. And if you've just been picking fonts at random Or letting your designer do it without asking why Then yikes on bikes, that's a big problem. Here's why: 𝟭. 𝗙𝗼𝗻𝘁𝘀 𝗰𝗼𝗻𝘃𝗲𝘆 𝗲𝗺𝗼𝘁𝗶𝗼𝗻 Whether you know it or not, fonts are emotional. Fonts remind us of people and memories. They convey or break trust without needing to shout. 2. 𝗙𝗼𝗻𝘁𝘀 𝗱𝗿𝗶𝘃𝗲 𝗿𝗲𝗮𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆 Did you know the brain has a hard time reading italics? The wrong font or styling can turn audiences away. 3. 𝗙𝗼𝗻𝘁𝘀 𝗰𝗼𝗻𝘃𝗲𝘆 𝗯𝗿𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 They're an opportunity to tell someone who you are. And help them decide if you're for them or not. 4. 𝗧𝗵𝗲𝘆 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗲𝗮𝘀𝗶𝗲𝗿 𝘁𝗼 𝗯𝘂𝘆 A well-structured type hierarchy guides the eye. But you need the right fonts to achieve that. 5. 𝗙𝗼𝗻𝘁𝘀 𝗰𝗮𝗻 𝗰𝗿𝗲𝗮𝘁𝗲 𝗵𝗮𝗿𝗺𝗼𝗻𝘆 Fonts that go together create harmony in your design. They give the design a sense of "flow" and balance. 6. 𝗙𝗼𝗻𝘁𝘀 𝗰𝗮𝗻 𝗯𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁 & 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 Times New Roman and Garamond are serious fonts. The Harvard logo in Comic Sans would be weird. 7. 𝗧𝗵𝗲𝘆 𝗵𝗲𝗹𝗽 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗲 𝘆𝗼𝘂 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗰𝗿𝗼𝘄𝗱 A memorable font builds brand recognition. Recognition is how people go deep with you. Fonts aren't just pretty letters. They're your brand voice. P.S. What's your go-to font you just LOVE? (4/90)

Unpopular opinion: Your website is not supposed to be a piece of art. Some people don't have a website. They have a painting. "A splash of this color. A drop of that color. Out-of-space CTAs. And let's not forget a fancy script font because every modern website needs one!" Great too look at. But totally dysfunktional. Your👏Website👏Is👏Not👏A👏Painting👏 Sure, your website shouldn't be ugly. But, first and foremost, your visitors should be able to: 🔹 easily see what's important 🔹 read without distractions 🔹 mentally filter out elements that aren't body text (headings, CTAs). ❓ But what's wrong with using many colors, fonts and font sizes? Well, every different color, font or font size creates a friction. Frictions are good if you want your visitors to pause & pay attention to that friction-causing thing. But they are bad if you need them to read smoothly. Want your visitors to pay attention to what you're saying (and get persuaded)? Use a maximum of: ✔️2 font families (one for section (sub)headings, one for body text) ✔️4 font sizes (heading / subheading / body text / CTA) ✔️3 colors (headings / body text / CTA) ... while keeping everything readable (i.e. readable font families, sizes and colors). 💡Pro tip: You can use a 3d font - a readable script font for (very!) short phrases. #webdesign #website #leadgen #onlinebusiness *** Want to see more quick but powerful website improvement tips in your feed? Follow the hashtag #GATIPS (👈 click on this hashtag + "Follow"). I've shared 250+ tips under this hashtag already, and there is more where they came from.

How to Remember Font Usage In 4 Steps Imagine your website or design project as a building. Just like a building needs a strong foundation to support its structure, your visual identity needs a solid font hierarchy to be clear and impactful. This graphic uses a staircase to represent the increasing level of prominence and size for each font style in your hierarchy. ↳ Step 1: Base Font (Highest Step) This is your workhorse font, used for the majority of body text. It should be highly legible and easy on the eyes, like Arial or Helvetica. ↳ Step 2: Subheading Font (Second Step) This font adds some visual interest for subheadings, breaking up large chunks of text. ↳ Step 3: Accent Font (Third Step) Used sparingly for emphasis, this font can be more decorative or have a unique style. • Think call-to-action buttons, quotes, or titles for specific sections. ↳ Step 4: Display Font (Lowest Step) This is your showstopper, used for headlines and logos. It can be a bold, eye-catching typeface that reflects your brand personality. With a clear font hierarchy, you create an easy-to-navigate  design experience. What fonts are your favorites for building a strong visual brand? Share your tips in the comments! Like 👍, Comment ❤, and Share ♻ — Kendol PS. 🎨 Looking for help with Adobe Illustrator, Photoshop, or InDesign? Get a 1-on-1 session with me. First Session Free. Comment the word "TUTOR"

🔹Looking to create an impactful website? Check out this comprehensive guide to choosing and using fonts for your website🔹 Give your website an edge with the right font selection. Check out this guide for some expert tips and tricksURL: @wearearticulate

🌟Elevate Your Designs: Stunning Font Pairings You Must Try on Canva !🚀 (Bahut kuch sochne ke bad aeisa carousel banane ke bare me samaj aaya !) Here are five font pairings on Canva that are popular and effective for graphic design projects: 1. Montserrat & Merriweather * Montserrat (for headings): A clean, modern sans-serif. * Merriweather (for body text): A readable, elegant serif. 2.Lora & Open Sans * Lora (for headings): A stylish serif with good readability. * Open Sans (for body text): A versatile, friendly sans-serif. 3. Playfair Display & Raleway * Playfair Display (for headings): A sophisticated serif with high contrast. * Raleway (for body text): A sleek, contemporary sans-serif. 4. Libre Baskerville & Source Sans Pro * Libre Baskerville (for headings): A classic, high-contrast serif. * Source Sans Pro (for body text): A professional, clean sans-serif. 5. Poppins & Lato * Poppins (for headings): A geometric sans-serif with a strong presence. * Lato (for body text): A humanist sans-serif with good readability. Let me tell you that I have written this with the help of AI and you all know how good content AI creates. Whatever fonts are given here, do use them and also share them with your friends. If you don't have any friends then share it with me. If you like my content then please FOLLOW Prajapati Ajaykumar P.S.- Which is your favorite font pairings?? #fontpairings #canva #carousel #carouselpost #graphicdesigner

Can font performance affect how quickly a website loads and how smooth it is to use? It's possible to make your site faster by optimising how fonts are loaded, like subsetting and preloading fonts, and improving metrics like Largest Contentful Paint (LCP) and First Contentful Paint (FCP). A balance between style and speed means choosing fonts that look good, but don't slow down your site. Here's how: https://heyor.ca/n8nj7D #WebDesignTrends #WebsitePerformance

Creative Boom are doing an article soon about fonts (yay my favourite topic!😎) so here are my favourite font tips that I shared with them: Top tips: ✅ Check at the start of the project if the client has budget for font licenses, or see if they have Adobe Fonts. If not, Google Fonts and Fontshare are my go-to ✅ Check if the font has at least 4 weights - preferably including italics - and also a full set of characters including punctuation and accents. OpenType features and alt characters are a good bonus! (The exception would be for display fonts, for that you can have a bit more flexibility!) ✅ In terms of legalities, if the font says 'for personal use only' then you CAN'T use it on a work/paid project. It makes me so sad when a client sends over a link to a 'free' font or a set of brand guidelines and I have to explain that we can't use the font because it's not for commercial use. 🥲 And just for fun, a fairly niche font story - on a recent book design project we realised (after all of the fonts had been approved) that the italics didn't have slanted capital letters, they were in roman type. The actual font was *gorgeous* though, so instead of completely changing it we found a 'close enough' match for the italics and set up a fun GREP style in InDesign to replace all of the italics capital letters with the alternative font! 😎

How to Use Font Generators: Tips, Tools, and Trends #FontGenerators #TypographyTools #DesignTools #WebDesign #GraphicDesign

Best Font Pairing Series - Part 7 Cartoon Font Pair is here, Looking for the best fonts for cartoon? Whether you're looking for comic cover fonts, the perfect graphic novel font for lettering, or a fun cartoon font style! ↳Check out ↳latest carousel ↳where I show you the ↳CARTOON FONT combos ↳that make designs looks playful. ↳I've picked out only 5 pairs of fonts. (with examples) ↳Which cartoon font pair you liked the most? Please check the below links for the font series 👇 Part -6 https://rb.gy/04yzdq Part -5 https://shorturl.at/gixyE Part -4 https://shorturl.at/floPZ Part -3 https://shorturl.at/aftJO Part -2 https://shorturl.at/anr18 Part -1 https://shorturl.at/kNPY7 ↳If still you are in struggling and don't know which font and pair to use, ↳Let me help you with your next designs. ↳DM "Woohoo" Now and get started. ------------------------------------------------------------------------------------------- For busy founders or coaches who are struggling to grow on LinkedIn with poor design visuals and Branding?? Spending hours trying to get your graphics just right?❌ Let me take care of everything while you focus on the essential things!✅️ Here's how I can help you: 🔴Stunning Carousel Designs 🔴Compelling Banners 🔴Social Media Designs Feel free to reach out for any design related tips. I am just a DM away to create awesome designs for you and collaborate! 📩 DM 'Woohoo' Now! ♻️ Repost if you find this helpful! 🔔 Follow me Ravi Alamuri