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🌟 Delighted to share insights from the recent Vogue Business China Digital Excellence Summit in Paris on Tuesday. 🌟 From unexpected collaborations to innovative store concepts, the event shed light on the dynamic landscape of the fashion and luxury industry. Speakers like Laure Guilbault of Vogue Business and Adrian Corsin, Managing Director of MUGLER, emphasized the power of influential and celebrity figures in shaping culture and driving customer engagement. One standout moment was hearing more about the recent massive celebrity momentum of the brand but also learning about Mugler's successful collaboration with H&M, which proved the effectiveness of a pull strategy over a push strategy. It's incredible to see how brands can create massive impact whena company allows for flexibility and adaptabilty. I was particularly intrigued by discussions around Mugler's Store Concept Zero in Shanghai—a testing ground for new ideas and consumer preferences. It's clear that staying relevant across different platforms is key in today's interactive world. Another highlight was hearing from industry leaders like Ken Kralick, and Emilie BENETEAU, who emphasized the importance of digital channels in enhancing brand experiences, moderated bu the vibrant and insightful Anusha Couttigane. Moët Hennessy's engagement with basketball culture and ba&sh's support for female entrepreneurs truly showcased the power of meaningful brand experiences and community connection. But perhaps the most fascinating part was delving into China's influencer ecosystem. The insights moderated by Yiling Pan, and experts like Menghan, Alison Bringé (nee Levy) of Launchmetrics, and Rahul Titus of Ogilvy shed light on the unique dynamics and opportunities within this market. Xiaohongshu's Head of Luxury, Qingchen presented impressive details on the growth of the platform and their ambitious plans ahead. As we look to the future of luxury marketing, it's clear that understanding diverse consumer segments is paramount. From luxury connoisseurs to aspiring trendsetters, each group has distinct preferences that brands must cater to in order to stay ahead. ✨ Overall, the summit was a enlightening experience, reinforcing the importance of innovation, authenticity, and adaptability in navigating the ever-evolving fashion and luxury landscape. It was a wonderful event filled with industry experts networking and discussing how these insights shape the future of our industry. ✨ #FashionIndustry #LuxuryMarketing #VogueBusinessChina #Innovation #Adaptability #Xiaohongshu #ChinaDigitalExcellenceSummit #

Unlocking the Power of Gen Z in China 🌟 | With a robust population of about 280 million, China's Gen Z possesses a spending potential that marks them as a prime target for global brands. As digital-savvy and globally influenced more than ever, these Zoomers are reshaping retail realities. How can viral brands leverage this opportunity to thrive in China's dynamic market? Discover strategies and insights in this insightful article from Jing Daily. 🌍💼📈 Read more - https://lnkd.in/dJtnENaZ #GlobalBrands #MarketStrategy #GenZ Peggy Li 李沛琪

What happened in China between 6 and 10 of May? 1.    Trending topic of the week 🚗 Zhiji Motors has unveiled its second electric sedan, the L6, which set a new record in the moose test, underscoring its superior handling and stability. Starting at ¥199,900, the L6 features advanced technology like a digital chassis and solid-state battery. The popularity of the L6 is highlighted by the hashtag # Zhiji L6 standard version starting from 199,900# (# 智己L6统统标配19.99万起#), which has garnered 140 million views.   2.    Trending video of the week   ☕️ Luckin Coffee and Guizhou Maotai have teamed up to open the "Four Seasons and Eight Festivals" (四时八节) themed store in Shenzhen, Luckin's first venture into Chinese-style cultural-themed offline experience stores. Drawing inspiration from Qi Baishi's (齐白石) artwork, the store merges the essence of the four seasons with traditional Chinese festivals to provide a unique coffee experience.    3.    The number I pick for this week   💼 A recent Zhaopin recruitment platform report shows that pessimism among China's white-collar workers is growing, with 18.9% believing it's "very difficult" to find new jobs, up from 12.6% in 2023. Additionally, the number of actively seeking jobs has dropped nearly 20% to 45.4%. This trend reflects a shift towards prioritizing job stability, evidenced by the increasing number of applicants for civil service positions, which promise lifetime employment.   4.    Brand of the week   ✨ Miu Miu has gone viral once again, this time for its luxury hair clips priced at RMB 3,250 ($448.95) in China. Despite netizens joking about the cost, the hair clips quickly sold out. This buzz has contributed to Miu Miu's impressive 89% YOY revenue growth, underscoring the brand's successful engagement with younger audiences through viral products.   5.    Marketing campaign of the week   🌸  JD.com and Swisse used CG technology to transform Shanghai's Wukang Building for unique campaigns, turning it into a giant birthday cake and a pink cherry blossom-adorned structure, respectively. These captivating visuals on Weibo for the hashtag # Open Shanghai Wukang Building with CG# (# 用CG的方式打开上海武康大楼) gained over 67 million views, showcasing how digital art can breathe new life into historical landmarks and engage a wide audience online. 6.    A regulation change of the week to pay attention to   🧾 China updated its State Secrets Law on February 27, 2024, marking its first major revision since 2010. Effective May 1, 2024, the changes tighten the protection and disclosure of state secrets, impacting how companies manage and transfer data. As part of China's broader national security efforts, these revisions pose new compliance challenges for both domestic and international businesses operating in China. I’d be glad to hear your thoughts on these in the comments below 👇 #china #businessinchina #chinanews #DaxueStories

China never runs short of LVMH wannabes. Think textile giant Shandong Ruyi, which once gobbled up global fashion brands including The LYCRA Company and Gieves & Hawkes, and Yatsen Global, the first public Chinese beauty company that has been struggling with stock prices and a need to prove itself business-wise. Regarding Fosun Fashion, or now Lanvin Group the common critique among fashion industry professionals is that that it doesn’t do things the fashion way. And its problems to retain talent has become more revealing since it went public in Dec. 2022 through a SPAC. What are your thoughts on LVMH aspirants and Fosun/Lanvin group? #Chinamarket #fashionandbeauty #lanvingroup Read more of my take: https://lnkd.in/g3zvmTbu

Spending less money but achieving big things (花小钱办大事) has over 160k posts on Chinese social platform Xiaohongshu. Is this new frugal outlook a nightmare for Sales Directors at brands everywhere? Not if you listen to Nicolas Hieronimus, CEO of L'Oréal, who sees opportunity. Through long-term investment in brand, and product innovation, the house's luxe brands like YSL are vastly outpacing growth in the market. Add to that massive potential for the more accessibly priced L'Oréal Paris to gain value-conscious consumers in these straightened times. How do you beat the belt tightening? 💎 For luxury brands, investing in brand, giving customers reasons to shop with you has never been more important 💄 Differentiated product with genuine USPs, unique designs, or innovative features can still cut through at any price point 👥 Putting customer service first to build loyalty among super-fans through high quality private traffic management and development are key to retaining your best customers Here's a post from comedian-cum-influencer Papi Jiang earlier this year which clocked up 34k likes, showing off her frugal purchases which you can use to achieve big things. #china #chinamarketing #chinaeconomy #brand

Many times clients ask the questions whether mascots can bring actual ROI? As articulated in the post below perfectly- it is often the psychological connection gap between the brand and the consumer that mascots often bridge - which by no means can be quantified by x number of purchases or footfall to your store. #wonderballoonsmalaysia #wecreatejoy #mascots

Reflecting over Easter Weekend, I am reminded yet again that brands have the power to touch lives and create smiles. With myriad of channels at their reach - the opportunity for brands goes beyond mere transactions; it's a chance to connect authentically and invest in the consumer's experience. Seen here, Percy the Pig made an appearance for M&S at 3 malls in Singapore. Can we quantify the return on investment in these instances? Probably not. Can we directly link footfall to a whimsical mascot? Unlikely. Similarly, I can't credit my affection for a brand to an ad on my favorite network in hindsight. Too often, we overlook the fact that purchasing is fundamentally an emotional decision—a manifestation of what marketers term "brand love." I'm reminded once more that it all begins with a smile, underscoring the delicate interplay between metrics and meaningful moments. #marksandspencer #marketing #retailactivation #percythepig

South Korea's indie cosmetics brands are becoming a mainstay of the global beauty market, offering an alternative to large conglomerates that traditionally dominate the space. Leveraging the K-beauty wave, these smaller companies, such as Rom&nd, quickly adapt to trends and capture the attention of younger consumers with innovative marketing and diverse product lines. Their success is also fuelled by effective use of online platforms and pop-up stores, enabling them to connect with customers on a personal level. Nikko Asset Management Group 🔗 Read the full article on Investment IQ: https://incm.pub/3AoiXXT #investing #assetmanagement #wealthmanagement #finance

The Future of #luxury #advertising at 2025 #GMC2025 Hong Kong. Special Issue and enriching tracks for all scholars involved in #luxury and #fashion #marketing research. Kyung Kim Eunju Ko

Want to win in China? Tap into cultural moments. L'Oreal and other top brands are aligning their marketing campaigns with Chinese cultural traditions and holidays. From Chinese New Year to 520 Day, these activations demonstrate deep cultural understanding and fluency. As China becomes an increasingly critical market for global brands, this type of culturally relevant marketing will soon become table stakes. Investing in local teams and consumer insights will be key for brands to authentically resonate with Chinese consumers going forward. Localization is the name of the game in our increasingly globalized world. How are you ensuring your brand is culturally relevant in its key growth markets? Source: https://lnkd.in/gyDrBtxs ___ I'm Lawrence, fractional CMO and founder of MarketingHero. I share daily insights and news here to help fellow marketers stay up-to-date on the latest trends. Follow me for regular updates.