Jeremy Shanker, Corporate Wine Director at MINA Group, rose from server assistant to sommelier, now overseeing 30 restaurants, focusing on profitability, guest demographics, and mentorship amidst industry challenges, emphasizing wine program success.
Get insights into restaurant wine sales with Jeremy Shanker, MS, Corporate Wine Director at Award-winning restaurant group - MINA Group. From his starting days at Corkbuzz Chelsea Market to overseeing $40 million in sales, Jeremy shares exclusive strategies for success. For an in-depth exploration, check out the full interview.
Give us an example of a profitable wine program mentioning wines on your list and why you have them:
Estiatorio Ornos in SF has a significant amount of older vintage wines. With a little digging, and outside of blue chips, some incredible deals can be had in older wines. For instance, it costs us almost the same amount of money to buy an older bottle of Diamond Creek as it does a current vintage. We can make a higher margin on older bottles while still providing value to the guest.
What are the three main things you focus on daily in your role?
People, product, profit.
Read entire interview here.
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