rlaxx TV’s Post

Did you watch the Oscars? 👀 Did you see the SiriusXM ad? What do you think: was this SiriusXM money well spent? (h/t Podnews for a great writeup on the spot & campaign, link in comments) -- #OxfordRoad #AudioAdvertising #Podcast #Advertising #Strategy #ROI #Creative #Marketing #Oscars #Growth #Performance #MediaBuying

Is YouTube the future for reality TV? Just look at what happened last week 👇 The Sidemen launched reality show 𝙄𝙣𝙨𝙞𝙙𝙚 on YouTube on Sunday 2nd June, with a daily episode dropping across the week. It did 40M+ views, averaging 5.5M per episode. 𝙇𝙤𝙫𝙚 𝙄𝙨𝙡𝙖𝙣𝙙 launched on ITV on Monday 3rd June. with 2.2M views; it will likely do 100M+ views total across 48 eps, around 2-3M views per ep. 📺 𝙇𝙤𝙫𝙚 𝙄𝙨𝙡𝙖𝙣𝙙 is UK only, but with the ITV marketing machine behind it. 🕺 𝙄𝙣𝙨𝙞𝙙𝙚 is global, and with a creator-led marketing machine behind it. 💰 ITV will make a lot more money from Love Island than the Sidemen do from Inside. But it’s still 5M vs 2M views per ep, and at significantly lower production costs… For the 16-34s audience, YouTube and creator-led long-form content has massive potential. Agree? ————————— 🤓 Useful? Subscribe here for a weekly fix of media news every Tuesday: https://buff.ly/3JJTEBd

At some point, should #influencers stop being called influencers? I feel like Mr. Beast has evolved beyond being only an influencer at this point. But what IS he then? #Media #mogul? Media #producer? Something else? What is he? #digitalplatforms #socialmedia

What a win

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What do marketers need to know about/or can learn from the entertainment industry in 2024? Pitch me your musings. We've an array of frankly unusual celebs and brands lined up. help add to that please and thanks. 2 weeks

Is your marketing messaging and sales stories aligned and effective? Effective marketing is a way to tell a story that moves the customer in the right direction. Your direction. 🤩 It doesn’t matter if you are Bud Light trying to reach a specific audience, or the regional commercial security firm trying to reach health care institutions. The message is critical and so is the reaching the audience. Just ask the folks at Bud Light? 😗 Matt Anderson and I discuss marketing messaging on my podcast Sales and Cigars. You can acess a short clip here. https://bit.ly/3T7XWGY #marketing #salesstories #helixsalesdevelopment #salesandcigars

Overcast

"Explore the Galactic Adventures of Rog: Apple TV+ Unveils a Groundbreaking Episodic Series with Interactive Endings! Step into the whimsical world of Rog, a lovable little alien on a mission to discover the wonders of the universe. Apple TV+ proudly presents an animated series like no other, where each week, viewers are invited to join Rog on thrilling escapades through space and beyond. But the excitement doesn't stop there! Exclusively for Apple TV+ customers, dive deeper into the storyline with interactive endings. With the power to influence how each episode and the grand finale unfold, viewers become the architects of Rog's fate. Whether it's charting a new course through uncharted galaxies or making pivotal decisions that shape Rog's destiny, the possibilities are limitless. Join the adventure, engage with Rog, and unlock the magic of interactive storytelling only on Apple TV+. Prepare for an unforgettable journey where every choice matters, and the universe is yours to explore!"

Is your marketing messaging and sales stories aligned and effective? Effective marketing is a way to tell a story that moves the customer in the right direction. Your direction. 🤩 It doesn’t matter if you are Bud Light trying to reach a specific audience, or the regional commercial security firm trying to reach health care institutions. The message is critical and so is the reaching the audience. Just ask the folks at Bud Light? 😗 Matt Anderson and I discuss marketing messaging on my podcast Sales and Cigars. You can acess a short clip here. https://bit.ly/4bOXkyb #marketing #salesstories #helixsalesdevelopment #salesandcigars