Roamler’s Post

Are your ads falling flat on Walmart? We have seen partners use emotional ads to capture attention and improve recall. According to Nielsen, when evaluating brands, consumers primarily use emotions, rather than information. Just an idea! #walmart #walmartconnect #advertising

Instacart Extends Retail Media Data to YouTube for Enhanced Shoppable Ads Learn more & get our take 👇 https://lnkd.in/g2sHGrg3 "By expanding into shoppable YouTube ad formats, we're merging the power of video creative with our valuable first-party data and seamless shopping experience." — Fidji Simo, CEO and Chair at Instacart "Instacart's first-party retail media data layered on top of our video creative will help us create engaging, shoppable ads to better reach, inspire, and drive purchases from YouTube." — Tiffany Tan, Senior Director, eCommerce Growth Accelerator at The Clorox Company "We look forward to piloting these new shoppable ads to help our clients power greater connected commerce experiences for their customers and reduce the path to purchase." — Joel Lunenfeld, Chief Executive Officer at Publicis Media Exchange (PMX) #shoppable #retail #SoRNews

🌍 Global Retail Media Network Profiles: Spotlight on the UK’s Ocado Ads 🇬🇧 As part of his weekly feature on InternetRetailing, leading retail media expert Colin Lewis this week has highlighted the newest player in the UK’s retail media scene—Ocado Ads. As the UK’s first 100% online grocer, Ocado has been shaking up the grocery industry for two decades. Now, with Ocado Ads, they’re set to do the same in retail media. 𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗢𝗰𝗮𝗱𝗼 𝗔𝗱𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁? With no physical stores, Ocado taps into first-party data and offers real closed-loop campaigns. Advertisers can engage customers across the entire journey—from onsite to social and CTV. 𝗢𝗰𝗮𝗱𝗼 𝗔𝗱𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿: Powered by Zitcha, our self-serve platform gives Ocado Ad advertisers control to manage campaigns their way—self-serve or fully managed. Zitcha CEO Troy Townsend says it best: “Self-service is the future of retail media, empowering brands to take control and drive efficiency.” 𝗢𝗰𝗮𝗱𝗼 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Test products in real time with A/B testing, optimizing performance like never before—one of Ocado’s key advantages. Ocado Ads is positioned to take on the big names like Tesco Media and Sainsbury’s Nectar 360. Ready to see how ➡️https://bit.ly/3Ztr1Bs Interested in creating your own world-class retail media network? Book a demo today - 💻 https://bit.ly/3Zn0qpy #zitcha #retailmedia #ocadoretail #retailmedianews

Snappy Shopper is excited to announce the launch of our retail media offering designed for emerging brands, starting with a collaboration with SYPS. #snappybrandclub We're taking a fresh approach to introducing innovative challenger brands to the market while supporting our retail partners and giving our customers the opportunity to purchase through Snappy Shopper. To kick off this exciting new initiative, we've partnered with SYPS—a brand recognized for its flavorful and refreshing fizzy water, founded by British music artist Aitch. Snappy Shopper's retail media offering allows up-and-coming brands to promote their products through a wide network of convenience grocery retailers. The service also facilitates targeted campaigns across our app, online, and social channels. Brands can leverage valuable consumer insights and Snappy Shopper's platform to engage with their customers. "Partnering with Snappy Shopper is a fantastic opportunity for SYPS to bring our fizzy waters to a larger audience," said Alex El-Nemer Director at SYPS. "We're thrilled to work with Snappy Shopper to increase our brand's exposure and deliver our products directly to consumers through convenient local shopping." Our goal is to benefit both brands and customers by introducing fresh products and enhancing the shopping experience. #communitybenefit For more information about Snappy Shopper's retail media offering and our partnership with SYPS, feel free to send me a DM or email me at greg.deacon@snappyshopper.co.uk. #partnerships #brands #challenger #retailmedia #commercemedia #growth #delivery #retailtech #convenience

Be the first to know about top news! Catch up on everything in this week's events, including breaking stories. Stay up-to-date with the latest news developments with Fevup Brands, the online source for worldwide stories. #pantone #colorfotheyear #artificalintelligence #ads #advertisements #brands #amazon #walmart #internationalmarkets #brandmarketing #fevupupdates #topnews #thelatestnews

Check out our latest blog to discover effective strategies that tackle consumer pain points through Out-of-Home Delivery (OOH). In this blog, we delve into strategic approaches that retailers can adopt to create a seamless and gratifying OOH delivery experience. Read more here: https://buff.ly/3RK1zlp #Retail #ECommerce #LastMile #PUDO #HUBBED #ClickandCollect

The new e-commerce trend that's blowing up: Ever heard of "live shopping?" Think QVC but on social media - and consumers are *loving* it. It gives sellers the chance to showcase their products live on social media and customers can buy in real time. Some sellers even offer discounts that can only be redeemed *during* the live stream. Talk about FOMO working at its finest. And I mean, really working... Cold-brew coffee brand, Quivr, says that whenever they host a live shopping event they can expect a boost in sales by 150%. Think about what a boost in revenue like this could do for your brand... You're on Tik Tok and Insta already, why not throw some live streaming into the mix and see what happens? P.S. Have you tried "live shopping?" Do you think it'd work for every industry? Let me know your thoughts 👇 #LiveStreaming #EcommerceTrend #Ecommerce #Marketing

Expert insight from Retail Media specialists on the value of engagement in-store here. Miirage is well placed to serve retailers - because “engagement every time” is our number one deliverable. #adweek #tech #retailtech #engagement #miirage #holographicdisplay #hologram #store

We live in a physical world but spend increasing amounts of time in the digital realm. Bridging these two worlds is often challenging for brands in the #FMCG sector, but Atria Plc does it brilliantly. 🤩 Here’s one example from a shopping trip today: BBQ recipes provided through a QR code for instant inspiration at the store. Awesome example of creative in-store retail marketing. These shelf-edge codes are just the beginning. As I write this, hundreds of thousands of product packages are circulating daily, engaging consumers with our Videobot solution. The same QR codes feature in TV and streaming service commercials, and obviously Atria’s website has Videobots sprinkled around, creating a stream of video-based micro-interactions that boost brand engagement and drive loyalty. Omnichannel is the name of the game 🙌 #RetailMarketing #CX

As a new channel - and one that presents significant revenue generating opportunities - retailers have been quick to explore #RetailMedia - but what's next for this evolution in #retail #marketing and how can brands bring #advertisers closer to their audiences of conversion-ready customers? Join ADvendio 's webinar on 30 May to discover key evolutions in the #RMN space and how retail businesses can capitalise on these new opportunities. Reg details -> https://lnkd.in/exzeq2yv