Roamler’s Post

Fast moving consumer goods - the products that make their way into your shopping basket each week. That's all there is to FMCG, right? This simplistic explanation only scratches the surface. To really get under the skin of this industry, we need to start by looking at the three major segments and what distinguishes FMCG from CPG. https://lnkd.in/eS7rMnb8 #FMCG #FMCGCompanies #SwisslinxInsights

Category Managers, Sales and Marketing Managers. This blog is for you! My blogs provide insight on all things FMCG Category Management including: ✍️ FMCG Category Management ✍️ Tips and advice for running your category management team ✍️ FMCG Climate Action ✍️ Maximising your budgets ✍️ Market reports And more! Have a read here 👉 https://lnkd.in/eQ2sJUhB #categorymanagement #strategicsourcing #shopperinsights #shoppermarketing

Setting business targets doesn’t mean that it will be achievable. Here are the 3 ways to achieve it: 1-The power of collaboration: To achieve unachievable targets, you have to shift everything from “Me” into “We”. Nobody is self made, we got learning from others. 2-The Effective listening: Understanding that we are not perfect allows us to listen to the other side, and by listening to understand, we unlock potential growth opportunities for business while we grow with it as human beings. 3-The empathetic paradigm: Everyone one of us have ups and downs, but what differentiate a leader from another is the way we react to the downs, the way we empathize. The more we empathize, the more we connect on a higher level with the team. And this is exactly what we use in our Q1 achievements, powered by collaboration. Our Ecommerce sales and supply chain teams Unilever rocked it by working together smoothly, making quick decisions, and keeping customers at the heart of everything we do. It’s not about setting the targets only; it’s about finding the best ways to achieve it while growing with it. #Ecommerce #Success #Teamwork #Sales #SupplyChain #Agility Ali R. Hamdan Sahar Nasser Sara Fakhoury Remas Alnaqbi Yasmeen Hussein

I’m thrilled to announce that I’ve joined Stretch Target, a company that empowers businesses—large and small—by connecting them with top-tier FMCG talent and providing comprehensive support to achieve their goals. From strategy to execution! At Stretch Target, we focus on delivering impactful solutions, including: - Strategy: Developing and leading strategic sales plans that align with broader business objectives. - Engagement: Enhancing team engagement with expert insights and proven techniques. - Customer Relationships: Building growth-oriented relationships with Australia’s leading retailers. - Brand Marketing: Creating and executing comprehensive marketing strategies that elevate brands within the Australian market. - Financial, Commercial & Category Data Analysis: Reviewing and analyzing key data to provide actionable insights for business growth. From pet food to alcohol, bakery to dips and sauces, we work across various categories to help businesses thrive both in the Australian and international markets. I am incredibly excited for this next chapter and looking forward to contributing to the ongoing success of Stretch Target. Reach out if you could use support in these areas! #NewBeginnings #StretchTarget #FMCG #BusinessGrowth #MarketingStrategy #SalesLeadership

I’m excited to let you know that Patrick Finlay and I have launched a new business called… The Category Management Company As the name suggests we are offering a broad range of strategic and operational consultancy services. For more information head over to our LinkedIn page The Category Management Company #newbusiness #categorymanagement #categorystraegy #categoryvision #fmcg

FMCG Retail Management isn't just about numbers – it's the art of turning shelves into stages and products into performers! Thrilled to apply these savvy strategies for some serious career fireworks. Let's make sales sizzle! 🔥 Just had a blast completing an engaging FMCG Retail Management course led by the dynamic sales guru Razib Ahamed at 10 Minute School! Explored the ins and outs of conquering the fast-paced consumer goods realm with finesse. #FMCG #RetailManagement #CareerBoost #learnwith10ms

Succeeding in FMCG requires skills in market analysis, supply chain management, brand development, and consumer behavior. Master these to thrive in this fast-paced industry! #FMCGCareers #SupplyChain #MarketAnalysis #HIRETICK #BrandDevelopment #ConsumerBehavior #FMCGIndustry #CareerGrowth #TalentAcquisition

Even though distribution is a KSF (key success factor) for FMCG products blindly expanding into every direction can cause trouble down the line. Find out how a step by step approach can help you build your brand without risking a fortune in stock and resources. My video on FMCG by Alex shares my insights and tips on the subject. https://lnkd.in/ehrDFpMJ #fmcg #consumergoods #fmcgbyalex #fmcgmasterclass #distribution #retail #supermarkets #moderntrade #generaltrade #traditionaltrade #alexdevries

Nutrabolt and Keurig Dr Pepper Inc.. Bloom Nutrition and Nutrabolt. TB12 and NOBULL . What do these deals have in common (besides the fact that you’ve seen me analyze each of them through content on my channel)? The only law firm in the world dedicated exclusively to the CPG community, Giannuzzi Lewendon, LLP. While insights from those massive deals are weaved into our conversation, I took the law firm’s partner Ryan Lewendon through my gauntlet of A to Z “CPG land” impactful topics. To be completely honest…this is the type of strategic conversation for only those REALLY into the CPG industry! Our conversation spans subjects like: - "Divine triad of CPG” - importance of maximizing strategic optionality (inside/outside) when CPG brand building - future of CPG (that's data-driven with layers of AI) - good/bad/ugly around the celebrity/creator strategic partnerships - why the rise of social commerce has its possible downsides within functional CPG product categories + many more insightful topics #strategy #trends #markets #fmcg #cpg #beverages #food #legal #supplements #sportsnutrition #energydrinks #innovation #ai #marketing #branding #productdevelopment #retailing #merchandising #retail #grocery #business #businessintelligence #entrepreneurship Nick Giannuzzi https://lnkd.in/gJM_GEr4

Word to the wise: Listen to Ryan Lewendon.