Roamler’s Post

Driving e-commerce sales with OOH!🚀 Glad to be able to play a part in building such a game changing ecosystem, taking users from Awareness to Conversion with just one scan! #digital #marketing #mediaplanning #ecommerce

📊 New Research Highlights the True Impact of OOH on Online FMCG Sales! 🛒💻 A recent survey of 2,000 UK adults conducted by GroupM OOH and the Centre for Economics and Business Research, in partnership with Clear Channel UK, JCDecaux, and Global, has uncovered significant insights about how Out-of-Home (OOH) advertising drives online purchases. 👉 Swipe through the carousel to discover how OOH is influencing consumer behaviour both online and in-store. 📈 Ready to optimise your OOH campaigns for maximum impact? 👉 Contact Buymedia today to get the most effective media plan for your business: https://lnkd.in/e5b3PZQZ   Source: The Media Leader - OOH’s Impact on Online Sales: https://lnkd.in/eweibpPg #OOH #FMCG #Advertising #DigitalMarketing #Buymedia #MarketingInsights #AIinAdvertising #DataDrivenResults

The OOH Impact Study is an analysis we developed with PATTISON Outdoor to evaluate OOH performance using principles of marketing mix models. The key difference is that it does not require as much data as traditional MMMs and can be done for shorter periods with fewer campaigns, channels and client data. Here are some interesting results we found working with a jewellery brand: ✅ A dollar spent in Horizontal Poster and Streetcar Poster drove 1.9 and 9.9 visitors respectively (with external factors like seasonality and macroeconomics being accounted for). ✅ Store footfall traffic has a 72% correlation with sales, which means that driving people into stores have a very significant impact on sales. ✅ OOH has a Time to Impact of 4 weeks Full video is presented at the PATTISON Outdoor Annual In-House Sales Conference. Thanks to Mary Ventresca, Susanna Loo and the POA team for collaborating on this project. #marketingscience #analytics #ooh #impactstudy #attribution #roas

It's exciting to see that OOH is no longer just about influencing in-store sales—it's increasingly bridging the gap between the physical and digital worlds, creating a powerful driver for online FMCG purchases. 💡 OOH's ability to enhance digital engagement and brand recall makes it a strategic cornerstone for businesses looking to thrive in today’s hybrid marketplace. Consumers are more likely to engage online after seeing OOH campaigns, which underscores the potential for brands to optimise their digital channels alongside their OOH efforts.

In 2023, the OOH market saw a fantastic comeback, growing by 10% and almost reaching pre-pandemic levels. In the UK, OOH revenue soared by 9.8% to £1.3 billion, which is almost as much as before the pandemic hit. During the last quarter of 2023, we saw a 14.9% increase in revenue compared to the previous year and a 5.4% improvement from 2019. This resurgence highlights the industry's resilience. Furthermore, the shift towards digital platforms presents exciting prospects for innovation and growth. Source: Outsmart and PwC #OOH #Advertising #Growth #Innovation

OOH of the day: by Bonsoy Soy milk brand Bonsoy wanted to let Australia know about their perfect-for-coffee almond milk, so they created a ridiculously long poster series that mimics a ridiculously overcomplicated coffee order. #oohads #ootd #outdooradvertising #oohadvertising #outdoorads #outdoormarketing #citymarketing #oohmarketing

Did you know that OOH has an online sales multiplier of 1.7, meaning for every £3 spent in store due to OOH, £2 is spent online! Brilliant 'Clicks and Mortar' webinar yesterday from GroupM hosted by Tom Jameson and in partnership with Cebr, Clear Channel UK, Global and JCDecaux, unveiling new research showing how OOH drives ecommerce spending plus a deep dive into key categories. As the latest AA/WARC figures show, last year only three channels grew and these included Online and OOH, showing that the two-screen future of Online and OOH has arrived. This webinar is a must-see. #insight #OOH #DOOH

Luxury brands get more attracted to OOH: data (The Media Leader): By Ella Sagar. Outsmart figures covering 2021-2023 showed cosmetics and clothing & accessories were among the top-spending categories, accounting for a combined 8% of spend. This compares with 3.5% for cosmetics in 2021, with clothing & accessories not making the top-spending list. By environment, clothing & accessories made up 3.7% of spend in roadside and […] #DOOH #digitalbillboards #digitalsignage

Nice study done to once again show the effectiveness of an omnichannel approach. We know how much value digital channels can bring to sales activation of any campaign, but we should never run these campaigns in isolation, mixing them up with traditional and reach platforms, ensures we create mass brand awareness, which ultimately will build a more robust brand for the future. As we see below, not only does it build brand trust it enhances the performance of our digital campaigns. This study concluded that the use of OOH amplified in store, as well as online sales, by a factor of 1.7 times. Marketers should not forget the basic principles of marketing and should include a marketing mix when planning any media campaigns.

How to stand out in the clutter of advertising in a clever way that relates to your product 👏🏾