Early findings from year one of our three-year Legacy and Impact study are out! Read on to learn more about the study, which focuses on 16 business events held in Canada between 2018 and 2024 and aims to capture the beyond-tourism benefits these events leave behind. By tracking the long-term impacts of business events beyond just tourism, we are reimagining how to measure an events' success and how to ensure events held in Canada can leave a positive impact for all.
At IMEX Frankfurt this week, Destination Canada’s Virginie De Visscher, The Iceberg, #MEET4IMPACT and GainingEdge were thrilled to share the first results of the groundbreaking Legacy & Impact Study, which aims to shed light on the beyond-tourism benefits of business events. Early findings reveal that business events can leave an extraordinary policy, financial and intellectual legacy by leveraging four key factors: government participation, external collaboration, Destination Marketing Organization (DMO) involvement and pre-event activities. To find out more, click below to access the full Insights Report and a case study examining the impressive legacy of the Insects to Feed the World conference held in Québec City in 2022. https://lnkd.in/g7ZRET3k #BusinessEventsCanada #IMEXFrankfurt2024 #EventProfs
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5moMr. McCreight, thank you for sharing this document. Great communication from your office.