Rob Levey’s Post

There's no better endorsement than "eating your own dog food". Or drinking your own champagne (if the above sounds gross). I love talking about and reading about Forecasting. I have even seen the term Week 3 forecast pop up on Linkedin. I also know that most consider the first true quarterly forecast - in Week 3 - as being way too late. "You need to forecast by Day 3". "Coz. that's what the CEO expects". So Week 3 has been a time frame I have deployed. For over 10 years now. And I measure the accuracy of the forecast against my Week 3 prediction. Coz "anyone can forecast to 98% accuracy" in the last week of the quarter. Week 3 also drives predictability and therefore stability into the business. It means that if the CEO is confident (95%) that the number will line up to a tight range of Likely to Best (again my terms), then said CEO can start planning for the next 2-3 quarters ahead. Coz. it takes time to see an impact on money spent now. For future quarter impact. So I am "eating my own dog food". Our company deploys a forecasting process very similar to the above. And hopefully we are driving predictability into the business than allows us to invest for future success. That's why we forecast. And why it's so important. #forecasting #leadership #revenueoperations