Rob Spano’s Post

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Founder | Operator | Investor | Marketing | CPG & SMB Brand Advisor | Athlete Partnerships

Breaking the mold with innovation! Sony's 2014 headphones campaign showcased unparalleled creativity by packaging their waterproof headphones in a bottle of water. This bold move not only highlighted the product's unique feature but also captured consumer attention and drove sales. A masterclass in experiential marketing, proving that thinking outside the box yields exceptional results. #Marketing #ExperientialMarketing #ThinkBig

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