Climate change described as a dangerous highway instead of a doomsday cliff is a much more effective metaphor. There are a series of exits and we need to get off the earliest one possible. The doomsdayers give a sense that it’s all too late so why bother anyway. This makes for a convenient rationalisation. There’s definitely a reason to bother. Do the best you can do we can reduce the impacts as much as possible. #climatechange #socialmarketing #moraldisengagement
"Climate Doomism Disregards the Science -- Climate change is a highway, not a cliff, and we can still take the exit ramp" | Excerpt from #OurFragileMoment, courtesy of American Physical Society: https://lnkd.in/eApfkWsg
