Rockerbox reposted this
Marketing Spend Optimization for Startups | $200M in Revenue Driven Through Paid Media and Counting | Host of the Efficient Spend Podcast
Multi-touch attribution is not dead, but it may be misunderstood. Ron Jacobson and his team at Rockerbox continue to build MTA from the ground up in a privacy-compliant way. They use first-party data and leverage modeling when necessary to connect the dots between marketing channels. Most importantly, they don't need a 🍪 to do so. #attribution #mta #data -- 👋 Follow Paul Kovalski for media mix optimization tips 👂 Visit my page to listen to the full episode with Ron Jacobson
