Rockerbox’s Post

Here's how you know if you need #MarketingMixModeling 👇 If you have asked yourself any of these questions in the last year, it's time for #MMM: 1️⃣ "What kind of 💰 is my [non-digital media] delivering?" 2️⃣ "Are we spending our marketing 💰 in the right channels?" 3️⃣ "How can we ⏬ our Ad wastage & get more 💥 for our 💰?" 🤔 Marketing Mix Modeling (MMM) is statistical analysis to quantify the impact of all #marketing tactics (i.e. the marketing mix) on a base variable (i.e. sales). Oh, we can also use it to forecast future sales and revenue with budget simulations. If you're interested in learning more about MMM hit me up ▶ 👋 ✉ 📱

🔍 Understanding correlation vs. causal-based measurement: Correlation-based measurement identifies patterns and relationships between variables but lacks direct cause-and-effect insights. This approach often leads to superficial understandings of marketing performance, where decisions are based on mere associations rather than true impact. In contrast, causal-based measurement, like Marketing Mix Modeling (MMM) and incrementality testing, determines whether specific marketing activities directly cause particular outcomes. This transition provides marketers with true actionable insights, allowing for better optimization of marketing spend and more informed decision-making. Are you looking to upgrade your measurement approach for more precise marketing outcomes? 📈 Reach out to us for a demo to explore how Lifesight’s unified marketing measurement can transform your marketing strategy by providing deeper, more reliable insights. #marketingstrategy #unifiedmarketingmeasurement #Lifesight

Just finished the course “Marketing Attribution and Mix Modeling” by Michael Taylor! I highly recommend it! The course dives deep into essential topics like Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), Incrementality Testing, Geo Testing, and A/B Testing—valuable tools for marketers looking to strategically measure ad effectiveness.  Check it out: https://lnkd.in/gVMifM8H #marketingmixmodeling #marketingattribution. 

The explosion of marketing and media channels has created a complex landscape of investment options, and the factors that challenge your business performance are changing with lightning speed. Learn how your marketing and analytics teams can realize the full predictive power of Marketing Mix Modeling in a complex modern media world. Get the Guide: https://lnkd.in/e2Fw4-SZ

Are you truly tapping into the power of marketing mix modeling to optimize your ad spend? Marketing mix modeling (MMM) uses statistical analysis to evaluate the performance of various marketing channels and their contribution to sales, providing a holistic view of your entire marketing ecosystem. By identifying the most impactful channels and optimizing spend accordingly, MMM helps brands make data-backed decisions that enhance ROI and avoid over-reliance on any single platform. With this approach, you can fine-tune your marketing investments based on real-world results and adjust your strategy dynamically as the market evolves. Isn’t it time to go beyond basic attribution models and embrace a more comprehensive view of your marketing performance? #MarketingMixModeling #MMM #AdSpendOptimization #DataDrivenStrategy #MarketingAttribution #ROI #DigitalMarketing

2 out of 3 mid-market firms ($10MM - $1B in revenues) cannot quantify the impact of their marketing investments. Unlock the full potential of your marketing strategies with Multi-Touch Attribution and Marketing Mix Modeling. Check out the below to explore how these foundational, advanced commercial analytics methods can drive your Marketing ROI and Operating Profits. For most companies, these capabilities can be easily built using popular open-source methods or the application of Sales & Marketing Knowledge Graphs. hashtag #revenue_growth_analytics hashtag #MarketingAnalytics hashtag #MultiTouchAttribution hashtag #MarketingMixModeling

Triangulation is often seen as the optimal way of measuring marketing effectiveness. It considers #Marketing Mix Modeling (MMM), Experiments and Multi Touch #Attribution (MTA) as the three corner stones. Each solution has strengths and weaknesses and there is no silver bullet. In this interview, Bart de Pauw, Chief Business Intelligence Officer at GroupM, speaks with our CEO, Marcel van der Kooi about Triangulation and how combining multiple approaches will provide marketeers with both strategic and tactical #insights to optimize their marketing effectiveness. Follow the link to read: https://hubs.ly/Q02g6KGX0

🔍 Understanding the Importance of Maximizing ROI with Marketing Mix Modeling (MMM) In the ever-evolving marketing landscape, making data-driven decisions is crucial for optimizing ROI. Marketing Mix Modeling (MMM) serves as a compass, guiding us through consumer behavior, campaign performance, and budget allocation. Here's why maximizing ROI with MMM is essential: 📈 Data-Driven Decisions: MMM helps in making informed decisions based on historical data and statistical analysis, ensuring resources are allocated where they matter the most. 🔍 Insights for Strategic Allocation: By scrutinizing different marketing activities, MMM provides insights on how each contributes to campaign success, enabling strategic resource allocation for optimal returns. 🎯 Predictive Analysis: MMM offers data-based predictions for higher ROI, allowing businesses to make efficient use of marketing budgets and drive success. 💡 Christopher Martin, CEO at Media.Monks, emphasizes the significance of MMM in understanding sales growth, delivering ROIs by channel, and enabling media optimization across various aspects like seasonality, promotions, and more. https://lnkd.in/gVWSBqnA #MarketingMixModeling #ROI #DataDrivenDecisions #MMM #OptimizingBudgets

Ever wondered if you’re truly capturing the full impact of your marketing investments? Missing critical insights might be holding back your ROI. Here’s how to ensure you’re on the right track: 🔍 Define KPIs and Metrics: Establish clear KPIs and metrics to evaluate your progress. Foster a data-driven culture with KPI owners, a test-and-learn approach, and accessible dashboards for ongoing review. 📈 Invest in Marketing Measurement Tools: Utilize tools like multi-touch attribution, media mix modeling, and incrementality testing to grasp both short-term and long-term impacts of your marketing efforts. 🔗 Align Your Measurement Framework: Create a marketing measurement framework that aligns with your strategic business and optimization decisions. This ensures everyone in your company is on the same page. Ready to unlock the full potential of your marketing investments? 🤿 DM us today for a FREE deep dive to learn how Tap In Digital can help you generate more revenue with modern marketing measurement solutions. #Marketing #DataDriven #ROI #DigitalMarketing #TapInDigital #MarketingStrategy #MrketingInsights  

At Tap In Digital, we believe in starting with the basics to drive real results. Our team can help you build a solid framework to maximize your marketing ROI. Let's connect and see how we can support your organization. #MarketingSuccess #DataDriven #ROI #TapInDigital