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Our very own Sarah Moore was recently featured in a Skift article on how brands can stand out in the travel tech space and sustain customer loyalty. She explained that by focusing on customization, brands can start competing with the myriad options on the market. See what she recommends for customization and how to get ahead of the curve: https://bit.ly/3RzldRS #customerloyalty #Skift #traveltech #loyalty

Value is THE driving force for loyalty program member engagement. Without it, brands’ loyalty programs can’t meet their performance goals. In the latest report from our Tipping Point for Travel Loyalty series, we unpack how consumers think about value (it’s not just about savings!) and reveal where brand priorities fall within that definition. Head over to our blog for a visual snapshot of these findings, including the factors influencing U.S. consumers’ decisions to book travel and increase spending with their travel loyalty programs. Read now: https://hubs.ly/Q02vyhLF0 #loyaltyprograms #travelloyalty #travelloyaltyprograms #loyaltytrends #travelrewards #memberengagement

Targeting cost-related benefits of partnerships in loyalty Partnerships are nothing new in the travel loyalty category, but have they become indispensable to maintain members’ engagement?    There are members in travel loyalty programs, who don’t travel as frequently as others do. So merchants are trying to get closer to the mid-long tail customer, and for this the plan is to partner with other brands. For this segment, earning and then redeeming for only travel isn’t the only way to go with rewards. Other than keeping members active for what they earn and use their loyalty currency, companies involved are also looking at other advantages.  Cost savings    According to Charles Ehredt, CEO at Currency Alliance, the cost of operating popular #loyaltyprograms can be supported or brought down by well-matched partners. Referring to the role of technology, he said it is time to drift away from monolithic systems and eye more “affordable”, cloud-based software. He said other than cutting down on operating costs, funding rewards becomes easier and also “generosity in issuing points will also reduce the channel conflict with the instant value offered via cashback or discounts”.    He also asserted that it is time to look at less frequent members, generally with more varied interests (think of high-frequency spending partners for this segment). “…finding the right partnerships for the less frequent customer has usually been overlooked,” pointed out Ehredt, who also believes that the loyalty ecosystem breaks when most partners are of a similar nature and there is little appeal to less frequent segments. Also, data sharing is improving, finding ways to make most of non-transactional touchpoints etc. are other benefits.      There is a possibility of a lot more action featuring the member. The reward list is more luring, and the options to trigger action include discounts, cashbacks, giveaways, and vouchers.   By Ritesh Gupta, Ai Events Christopher Staab IBS Software Comarch Loyalty Partner Solutions Kobie Marketing Loylogic iSeatz Points (a Plusgrade company) Switchfly Collinson #loyaltyprograms #loyaltymarketing #travel #airlines

In today’s competitive business landscape, retaining customers is more crucial than ever. Discover how integrating travel rewards into your loyalty programs can turn frequent flyers into loyal buyers. From exclusive perks to personalized experiences, learn strategies to boost engagement and foster brand loyalty. #CustomerRetention #TravelRewards #LoyaltyPrograms #BusinessStrategy https://hubs.ly/Q02Dst2n0

Customer loyalty is one of the most important considerations for travel agencies in 2024. I greatly enjoyed reading Skift's Megatrend on this topic - a Q+A with @Joe Mason, CMO at @Allianz Partners. As Joe says, "consumers are investing a lot in these experiences, emotionally and financially." That really speaks to us at @Joyned. And it applies to the whole travel experience - including the booking process. That's why we're innovating a more enjoyable experience that increases conversion rates by up to 4x. #skiftmegatrends2024 #futureoftravel #2024megatrends #customerloyalty #loyalty https://lnkd.in/dFDNjkgm

It's evident that loyalty programs need to align more closely with consumer expectations. This is especially true considering that loyalty program members still want to travel despite higher prices and are prioritizing price and value when making travel plans. In a recent CX Dive article, Travis Markel, chief experience officer of our client arrivia, discusses the disconnect between consumers' expectations for travel loyalty programs they're members of and businesses' understanding of those demands. He also highlights the importance of tailoring offerings to align with consumer preferences and budgets by providing diverse choices. Discover how loyalty program providers can improve communication and streamline reward redemption for members, and more insights from arrivia’s 2024 Travel Loyalty Outlook Report in this CX Dive article: https://lnkd.in/e5Ptgrhe #travelrewards #loyaltyrewards #loyaltytrends #brandloyalty #customerexperience

Travel rewards are more popular than ever, but the booking experience needs work: Among businesses with travel rewards in loyalty programs (63%), nearly all (99%) offer booking capabilities. However, only 51% of consumers primarily use loyalty programs for bookings. This may stem from challenges in providing travel recommendations (43% of loyalty professionals’ top concern) and limited appealing travel options (38% cite as a key shortcoming).

Explore how to future-proof your loyalty program and stay ahead of the curve in the ever-evolving digital era. In our latest blog, Fabiana Moura, Senior Vice President & SME of Travel & Hospitality, in collaboration with Joshua Kanter, Encora's CMO, and Marcelo Bicudo, founder of Travelcash, discusses how travel and hospitality brands can leverage innovative technologies and rewards to foster lasting loyalty among tech-savvy consumers. Read the full article here: https://lnkd.in/e9jWZqak #LoyaltyPrograms #TravelandHospitality #CustomerLoyalty

Travel rewards are more popular than ever, but the booking experience needs work: Among businesses with travel rewards in loyalty programs (63%), nearly all (99%) offer booking capabilities. However, only 51% of consumers primarily use loyalty programs for bookings. This may stem from challenges in providing travel recommendations (43% of loyalty professionals’ top concern) and limited appealing travel options (38% cite as a key shortcoming).

As consumer travel behaviors continue evolving, one constant remains: saving money on travel. Kenneth Purcell, CEO of our client iSeatz, discusses what American consumers are seeking from their loyalty programs and offers insights on how programs can enhance engagement and optimize the loyalty experience for members in a recent post on TheCustomer. According to Kenneth and a recent iSeatz report, "2024 Loyalty Trends: The Role of Travel Loyalty Programs in the New Value Economy", consumers are increasingly turning to their loyalty programs to save money. Nearly half (49%) of respondents said saving money on travel was what they valued most from their loyalty programs, and 65% said they would engage more with their loyalty programs if they offered better discounts. Read the full article, “Travel Loyalty in an Age of Value,” to learn how travel loyalty programs can better serve their members and unlock additional value here: https://lnkd.in/gvhH7sms #LoyaltyTrends #TravelPreferences #ConsumerBehavior #travelrewards #loyaltyrewards